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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Norwegian Formula Deep Moisture Fast Absorbing Body Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: paraffinum liquidum, cetyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
6.8% - 10.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.3%
An emollient that softens the skin
2.5% - 3.8%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2% - 3.1%
Helps preserve products and creates a nice product texture
1.6% - 2.4%
Helps oil and water mix together
1.1% - 1.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.85% - 1.25%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.5% - 1.2%
Used to adjust the product's pH
0.15% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.2%

Similar products & dupes

Neutrogena - Norwegian Formula Deep Moisture Fast Absorbing Body Lotion
Eucerin - Soothing Lotion
Lubriderm - Body Lotion Fragrance-Free
Lubriderm Daily Moisture - Lotion Fragrance-Free
La Roche-Posay - Lipikar Body Lotion for Normal to Dry Skin
Garnier - Intensive 7 Days Coconut Lotion Dry Rough Skin
Johnson's Baby - Creamy Oil Moisturizing Baby Body Lotion
Clinique - Moisturizing Lotion
Aveeno - Moisturising Body Lotion
Avena - Collagen Hand & Body Lotion
Vaseline - Intensive Care Body Lotion Intensive care
Price
WIMJ similarity score
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69%
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68%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources