NEOM - Organics London Real Luxury Magnesium Body Butter

NEOM Organics London Real Luxury Magnesium Body Butter

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Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
  • Moisturizing
  • butyrospermum parkii butter
  • caprylic/capric triglyceride
  • cetearyl alcohol
  • cocos nucifera oil
  • glycerin
  • glyceryl stearate se
  • olea europaea fruit oil
  • vitis vinifera seed oil
  • +5 more
75 /100

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Formula review

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What does the product description say?
"Supercharged with vital mineral Magnesium for its reparative, anti-ageing and cell-regulating benefits, the delicately fragranced formula unleashes the moisturising and conditioning powers of Shea Butter and Coconut Oil, whilst the brand’s exclusive Neom Real LuxuryTM fragrance (English Lavender, Jasmine and Brazilian Rosewood) delivers calming properties to help you relax and unwind, alleviating anxiety and reducing muscle tension."
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
Plain old water
12% - 17%
Helps thicken the product formulation
4.8% - 7.2%
Used to stabilize the product formulations and works as an emollient
3.2% - 4.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
2.6% - 4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.8% - 2.7%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.5% - 2.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.3% - 2%
An aromatic blend of unspecified and possibly irritating ingredients
0.95% - 1.45%
Helps oil and water mix together
0.85% - 1.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.6% - 1.4%
Helps oil and water mix together
0.45% - 1.05%
A fragrance. Can be irritating
0.4% - 0.9%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.45% - 1.05%
A great emollient that can also have anti-oxidant properties
0.45% - 1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.35% - 0.85%
Used to create a thicker product consistency
0.3% - 0.7%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.65%
A fragrance. Can be irritating
0.15% - 0.55%
A fragrance. Is a likely irritant
0.1% - 0.4%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.35%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.25%
A fragrance. Is a likely irritant
0.05% - 0.25%
Added to create a nice product smell. Can be irritating
0.05% - 0.2%

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Scientific Sources