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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Neal's Yard Remedies, Bath Gels & Soaps This certified organic Wild Rose Body Lotion beautifully moisturises for enhanced radiance."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
6.3% - 7.7%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
4.2% - 5.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Helps water and oil in the product mix well together and improves product texture
2.3% - 2.8%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
2% - 2.5%
An emollient that softens the skin
1.7% - 2.1%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
1.6% - 1.9%
An essential oil. Can be irritating. Can become an allergen with oxidation
1.2% - 1.5%
1% - 1.2%
A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin
0.7% - 1.05%
Helps oil and water mix together
0.6% - 0.9%
Helps stabilize a product formulation
0.5% - 0.75%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 0.7%
Aromatic plant oil used in cosmetics as a fragrance. A likely irritant
0.4% - 0.65%
Helps oil and water mix together
0.45% - 0.65%
A preservative
0.3% - 0.6%
A preservative
0.35% - 0.6%
Used to create a thicker product consistency
0.3% - 0.6%
Used as a fragrance
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.45%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.25% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.4%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.15%
Added to create a nice product smell. Can be irritating
0.05% - 0.15%

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APIVITA - Pure Jasmine Moisturizing Body Milk
Price
WIMJ similarity score
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38%
38%
37%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources