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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

It is a mineral sunscreen. In other words, it contains non-organic UV filters. It will probably not sting your eyes but might leave a white cast.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
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WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
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WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

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WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 90/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
39% - 59%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5.4% - 8.1%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.8% - 5.8%
An emollient that helps soften the skin
2.8% - 4.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.2% - 3.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.7% - 2.6%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
1.5% - 2.2%
Used to soften the upper layer of the skin and create a thicker product consistency
1.2% - 1.8%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
1% - 1.5%
Helps oil and water mix together
0.5% - 1.2%
Used to create a thicker product consistency and stabilize the formulation
0.45% - 1.05%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.6%
Used to create a thicker product consistency
0.15% - 0.65%
Helps to soften the upper layer of the skin without creating a greasy texture
0.15% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.3%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.1% - 0.4%
Plain old water
0.05% - 0.15%

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