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Product summary

We believe that this product can provide reliable sun protection based on the ingredients listed. It can protect from both UVA and UVB rays. This is great news because not all sunscreens with SPF ratings give UVA protection. (UVA rays do not cause sunburn, but still damage our skin and lead to early aging).

It should also be hydrating enough to use without an additional moisturizer during the day. This product prevents early signs of aging by protecting against sun damage (all broad spectrum sunscreens do that).

Sunscreen filters

This is a so-called "chemical" sunscreen. It means that it uses organic UV filters. They typically offer good sun protection and rarely leave a white cast, but they can be irritating for some people with sensitive skin. The UV filters in this sunscreen are: avobenzone 2.00% - 2.40%, octisalate 3.20% - 3.90%, homosalate 3.70% - 4.50% and octocrylene 0.65% - 1.00%.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this sunscreen to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Murad" is cruelty free, but its parent company is not.

Price

The product retails for 66.00£ in the United Kingdom.

For a detailed price comparison: click here.

Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

See a mistake?
Promise
What does the product description say?
"This luxuriously rich yet fast-absorbing SPF moisturiser deeply nourishes and protects dry skin while improving elasticity to renew a youthful glow."
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

These ingredients in the product might also be helpful for reducing and preventing fine lines, wrinkles, and skin elasticity, even though there is no conclusive evidence for their effectiveness: copper tripeptide-1.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Age Balancing Moisture Broad Spectrum SPF30"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, butyrospermum parkii butter.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: copper tripeptide-1, panthenol, urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
5.1% - 6.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.1%
A weak sunscreen that offers some protection against the sun rays that cause sunburn (UVB), but does not offer meaningful protection against protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen. When used in low concentrations, helps to stabilize the product formulation
3.7% - 4.5%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
3.2% - 3.9%
1.9% - 2.3%
Used to create a thicker product consistency
1.6% - 2%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
2% - 2.4%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.3% - 1.6%
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
0.9% - 1.15%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.75% - 1.15%
Helps products spread more easily and works as an emollient to soften skin
0.6% - 0.85%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.5% - 0.8%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
0.65% - 1%
0.45% - 0.7%
Helps to improve the product consistency
0.35% - 0.65%
A type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture
0.45% - 0.65%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.4% - 0.65%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
A great emollient that can also have anti-oxidant properties
0.3% - 0.6%
0.3% - 0.55%
Helps oil and water mix together
0.25% - 0.5%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.25% - 0.45%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.25% - 0.45%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.4%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.2% - 0.4%
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
0.25% - 0.45%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.3% - 0.55%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.5%
A preservative
0.25% - 0.5%
A preservative
0.25% - 0.45%
0.25% - 0.45%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.25% - 0.45%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.25% - 0.5%
A plant extract that might be able to attract water to the upper layer of the skin, soften it and have some antioxidant effect, but evidence of effectiveness in skin is lacking
0.25% - 0.5%
0.25% - 0.45%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.25% - 0.45%
Helps attract water to the upper layer of the skin and improves the product texture
0.25% - 0.45%
0.25% - 0.45%
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
0.25% - 0.45%
A sugar that attracts water to the upper layer of the skin
0.25% - 0.45%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.25% - 0.45%
0.25% - 0.45%
0.25% - 0.45%
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
0.25% - 0.45%
Helps attract water to the upper layer of the skin and improves the product texture
0.25% - 0.45%
0.25% - 0.45%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.25% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.4%
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
0.2% - 0.4%
A naturally occurring peptide. One of the most studied peptides in dermatology. It is sometimes abbreviated GHK-Cu. Belongs to the class of carrier peptides. It stimulates both synthesis and breakdown of collagen in skin. It is released in skin wounds and inflammation to support healing. It accelerates wound-healing of the skin and can stimulate hair growth. There are preliminary studies that confirm that copper tripeptide can help support collagen production reducing fine lines and wrinkles and decrease inflammation in skin.
0.2% - 0.35%
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.15%

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Irritancy
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Potential Irritants
All ingredients
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Questions

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