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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Give your lips a hydration hit with Milk Makeups naturally lit lip balm."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: polyglycerin-3.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: bis-diglyceryl polyacyladipate-2, butyrospermum parkii butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (quercetin) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
22% - 33%
Helps soften the upper layer of the skin and reduce water loss from its surface
4% - 6%
Used to absorb oil and can temporarily mattify skin
4.3% - 6.4%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
3.8% - 5.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.8% - 4.2%
Used to improve the product consistency and soften the upper layer of the skin
2% - 3%
Helps soften the upper layer of the skin
1.4% - 2%
A mix of amino acids and plant-based lipids. Helps to soften the upper layer of the skin and reduce water loss over time
1.1% - 1.7%
1.1% - 1.7%
0.5% - 1.2%
0.45% - 1.05%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.35% - 0.8%
0.2% - 0.75%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.35% - 0.8%
Helps soften the skin and attract water to its upper layer. Helps create nice product texture
0.2% - 0.8%
Helps soften the upper layer of the skin
0.15% - 0.7%
Used to create a thicker product consistency and stabilize the formulation
0.2% - 0.7%
Used to create a thicker product consistency and soften the upper layer of the skin
0.2% - 0.75%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.2% - 0.75%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.15% - 0.7%
0.15% - 0.5%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.15% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%
Used as a fragrance and can be irritating
0.1% - 0.4%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.15% - 0.6%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
0.15% - 0.6%
0.15% - 0.6%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.1% - 0.4%
A plant extract that adds a sweat taste to products (for example, for lip products). Might help to attract water to the upper layer of the skin and have some anti-oxidant effect
0.1% - 0.45%
0.15% - 0.6%
Helps to attract water to the upper layer of the skin
0.1% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.5%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.65%
Might be able to help neutralize free radicals in skin
0.1% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.5%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.35%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.15% - 0.55%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.3%
A colorant. Usually well-tolerated
0.1% - 0.35%
A yellow dye
0.1% - 0.35%
A colorant
0.05% - 0.2%
A colorant (dye)
0.05% - 0.2%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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LOW
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources