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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sarcosine.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia japonica flower extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.4% - 5.1%
A preservative
2% - 3%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2% - 3.1%
Helps create a thicker product consistency
1.7% - 2.5%
Helps oil and water mix together
1.4% - 2.1%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1.3% - 1.9%
Helps adjust pH in products
1% - 1.5%
Used to create a thicker product consistency
0.55% - 1.3%
0.45% - 1.05%
A preservative
0.35% - 0.85%
Plant extract that has some anti-oxidant properties. It can be irritating. Can be used to improve the product's smell
0.3% - 0.7%
0.2% - 0.75%
A mineral that is used to improve the texture of cosmetic products
0.2% - 0.75%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.15% - 0.65%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.8%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.15% - 0.6%
A red colorant made of iron oxide. Typically is not irritating
0.15% - 0.55%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.15% - 0.5%
The extract can contain up to 70% of silica. In cosmetics, silica helps absorb oil and creates a thicker product texture
0.15% - 0.55%
A plant extract that might help neutralize free radicals in skin
0.1% - 0.5%
0.1% - 0.4%
0.1% - 0.4%
A colorant. Does not have any proven benefits in skin
0.1% - 0.4%
0.1% - 0.35%
A plant root extract that helps attract water to the upper layer of the skin. It might have an anti-inflammatory effect and could help neturalize free radicals in skin
0.1% - 0.35%
Used as a fragrance
0.1% - 0.35%
0.1% - 0.35%
Helps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin
0.15% - 0.55%
Helps create a more spreadable product texture
0.05% - 0.25%
A colorant that can add a pearl-like appearance to the formulation
0.15% - 0.55%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.4%
Benefits for the skin are not clear
0.1% - 0.4%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.05% - 0.25%
Helps to enhance the penetration of other ingredients and attract water to the upper layer of the skin
0.05% - 0.15%
0.05% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.05%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources