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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Expertly formulated by dermatologists, Mama Mio's gentle baby moisturiser will help protect baby's delicate skin from dryness, leaving it feeling super soft, calm and moisturised."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
7% - 8.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.3% - 4.1%
Helps products spread more easily and works as an emollient to soften skin
2.5% - 3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2% - 2.5%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
1.7% - 2.1%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
1.5% - 1.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Help oil and water mix together
1% - 1.2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.75% - 1.1%
Helps water and oil in the product mix well together and improves product texture
0.6% - 0.9%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.5% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 0.7%
0.45% - 0.65%
Used to increase effectiveness of preservatives
0.3% - 0.6%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.35% - 0.6%
Used to create a thicker product consistency
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
Used to improve stability of the formulation
0.1% - 0.2%
Used to adjust the product's pH
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.15%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources