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Product summary

"MADARA - Weightless Sun Milk SPF20" "is a broad spectrum sunscreen meaning that it protects both from UVB rays (" burning "- they cause sunburn) and UVA rays (" aging "- they don't cause sunburn but lead to premature aging and pigmentation issues). However, this moisturizer does not offer enough sun protection. We recommend to use a sunscreen with at least SPF 30 daily.

Because it includes good moisturizing ingredients, it can also work as a hydrating day cream.

Sunscreen filters

This moisturizer is a mineral sunscreen. It uses zinc oxide for sun protection. Zinc oxide almost never irritates the skin or stings eyes, but it can leave a white cast.

Irritation risk

This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 28.00$ in the United States, for 20.25£ in the United Kingdom and from 14.18£ up to 20.25£ in the United Kingdom.

For a detailed price comparison: click here.

Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Details The Madara Weightless Sun Milk SPF20 is a lightweight, natural certified mineral sun protection milk that is based on zinc oxide, effectively holding back sunburn and premature ageing."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient rubus idaeus seed oil might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Protects against sunburn, dark spots and photoaging ."
WIMJ summary for evens skin tone

This product contains ingredients () that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

The biggest effect for evening out skin tone in this product comes from sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

See a mistake?
Promise
What does the product description say?
"Protects against sunburn, dark spots and photoaging ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, cera alba.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (rubus idaeus seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 56/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
10% - 16%
Helps stabilize emulsions and create a nice product texture
5.4% - 8%
Helps products spread more easily and works as an emollient to soften skin
4.3% - 6.4%
Helps oil and water mix together
3.1% - 4.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.4% - 3.7%
An emollient that helps soften the upper layer of the skin
2% - 3%
Used to help oil and water mix together. Can be irritating
1.5% - 2.3%
Helps soften the upper layer of the skin
1.2% - 1.9%
The ingredient is not recognized
TBC
Help soften the upper layer of the skin
0.95% - 1.45%
An unspecified blend of fragrant irritating ingredients
0.8% - 1.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.5% - 1.15%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
0.55% - 1.25%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.8% - 1.2%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.5% - 1.15%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.5% - 1.15%
Used to create a nice product texture
0.4% - 1%
Helps oil and water mix together
0.4% - 0.95%
Can be used to help absorb oil as well as add volume and imporve texture of products.
0.4% - 0.9%
0.4% - 0.95%
0.4% - 0.9%
0.3% - 0.7%
A plant oil that might be able to help neutralize free radicals in skin
0.4% - 0.95%
Used to create a thicker product consistency
0.35% - 0.85%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.35% - 0.85%
A preservative
0.25% - 0.5%
0.4% - 0.95%
Used to adjust the pH level of products
0.2% - 0.8%
Plain old water
0.15% - 0.6%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.1% - 0.45%
Used to stabilize product formulations
0.1% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.4%
A fragrance. Can be irritating
0.05% - 0.25%

Similar products & dupes

MADARA - Weightless Sun Milk SPF20
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Salt & Stone - Salt Stone SPF 30 Sunscreen Lotion
Alaena - Body and Face Sun Lotion SPF30
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Babo Botanicals - Daily Sheer Non-Nano Zinc SPF 40 Fragrance Free Mineral Sunscreen
Josie Maran Cosmetics - Argan Daily Moisturizer SPF 47
Josie Maran - Argan Daily Moisturizer Mineral SPF 47
Green Beaver - Face Cream SPF25
Kimberly Sayer - Ultra Light Facial Moisturizer SPF30
100% PURE - Green Tea SPF 30
Price
WIMJ similarity score
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SPF
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SPF 30
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Irritancy
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LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources