Humectants (sodium hyaluronate 0.15% - 0.65%, hydrolyzed hyaluronic acid 0.15% - 0.50% and glycerin 3.40% - 5.00%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

What can the product work for?

Works for

Moisturizing

Does not work for

Anti-aging

Moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: simmondsia chinensis seed oil, astrocaryum murumuru seed butter.

simmondsia chinensis seed oil 4.5% - 6.7%

Irritation risk:

Concentration: Effectiveness: HIGH

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

glycerin 3.4% - 5%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

hydrolyzed hyaluronic acid 0.15% - 0.5%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

Anti-aging

Effective ingredients missing or their concentration is too low.

lactic acid 0.15% - 0.65%

Irritation risk:

Concentration: Insufficient!

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

tocopherol 0.1% - 0.4%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Honesty check

Buy now

Can it cause trouble?

User reviews (0)

Ingredients & concentrations

All ingredients

Key Actives

kaolin 0.3% - 0.7%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

glycerin 3.4% - 5%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Search top rated products by actives

Potential irritants

aroma 0.35% - 0.85%

Irritation risk:

An unspecified blend of fragrant irritating ingredients

limonene 0.1% - 0.35%

Irritation risk:

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

Comodogenic ingredients

cetearyl alcohol 1.9% - 2.9%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

gossypium herbaceum seed oil 0.6% - 1.4%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Cottonseed oil. It is used as an emollient and occlusive in products. It is rich palmitic, oleic acid, and linoleic fatty acids.

All ingredients

betula alba juice 23% - 34%

Irritation risk:

glycerin 3.4% - 5%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

simmondsia chinensis seed oil 4.5% - 6.7%

Irritation risk:

Works for: Moisturizing

Ingredient list view

Betula alba juice, Glycerin, Simmondsia chinensis seed oil, Pentylene glycol, Polyglyceryl-6 stearate, Cetearyl alcohol, Propanediol, Dicaprylyl carbonate, Astrocaryum murumuru seed butter, Gossypium herbaceum seed oil, Isoamyl laurate, Bidens pilosa extract, Aroma, Polyglyceryl-6 behenate, Linum usitatissimum seed oil, Cellulose, Water, Hippophae rhamnoides fruit extract, Lactic acid, Xanthan gum, Rhodomyrtus tomentosa fruit extract, Caprylic/capric triglyceride, Rosa canina fruit oil, Hydrolyzed hyaluronic acid, Octyldodecanol, Sodium hyaluronate, Ci 77007, Ultramarines, Sodium phytate, Irvingia gabonensis kernel butter, Hydrogenated coco-glycerides, Silica, Kaolin, Tocopherol, Limonene, Linalool

	MADARA - Retinol Alternative Serum	Fourth Ray Beauty - Avocado + Aloe Double Shot Serum	Ursa Major - Lunar Bloom Retinal Serum	BeautyBio - The Eyelighter Concentrate	Pure & Care - Serum Oil-Cocktail Night Repair- 1 pcs	SUNGBOON EDITOR - Active Marine Astaxanthin Capsule Serum	THE RAPUEZ - Live Hydro Intensive Serum	Summer Fridays - Midnight Ritual Retinol Serum	Goodal - Black Carrot Vita-A Retinol Firming Ampoule	Jack Black - PureScience CBD CBD + HA Serum	BY TERRY - Hyaluronic Global Serum
Price
WIMJ similarity score		40%	39%	39%	39%	38%	38%	38%	38%	38%	38%
Key ingredients	astrocaryum murumuru seed butter caprylic/capric triglyceride +5 more	Common: caprylic/capric triglyceride glycerin +2 more Other: gluconolactone camellia sinensis leaf extract +8 more	Common: caprylic/capric triglyceride glycerin +2 more Other: retinal gardenia jasminoides meristem cell culture +6 more	Common: astrocaryum murumuru seed butter glycerin +2 more Other: dimethicone squalane +2 more	Common: glycerin simmondsia chinensis seed oil +2 more Other: oligopeptide-5 oligopeptide-1 +12 more	Common: glycerin hydrolyzed hyaluronic acid +2 more Other: copper tripeptide-1 niacinamide +19 more	Common: glycerin hydrolyzed hyaluronic acid +2 more Other: niacinamide anhydroxylitol +16 more	Common: glycerin simmondsia chinensis seed oil +2 more Other: retinol niacinamide +13 more	Common: glycerin hydrolyzed hyaluronic acid +2 more Other: niacinamide retinol +20 more	Common: glycerin simmondsia chinensis seed oil +2 more Other: cannabidiol - derived from extract or tincture or resin of cannabis gluconolactone +3 more	Common: caprylic/capric triglyceride glycerin +2 more Other: niacinamide hyaluronic acid +6 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW
Potential Irritants	linalool Has skin benefit? limonene Has skin benefit? +11 more	ci 19140 Has skin benefit? parfum Has skin benefit? +20 more	p-anisic acid Has skin benefit? retinal Has skin benefit? +13 more	alcohol Has skin benefit? sodium citrate Has skin benefit? +8 more	scutellaria baicalensis root extract Has skin benefit? rosmarinus officinalis leaf extract Has skin benefit? +14 more	rosmarinus officinalis leaf extract Has skin benefit? zanthoxylum piperitum fruit extract Has skin benefit? +13 more	parfum Has skin benefit? sodium hyaluronate crosspolymer Has skin benefit? +6 more	retinol Has skin benefit? retinyl linoleate Has skin benefit? +17 more	phenylpropanol Has skin benefit? retinol Has skin benefit? +19 more	pullulan Has skin benefit? santalum album oil Has skin benefit? +10 more	ascorbic acid Has skin benefit? sodium hyaluronate crosspolymer Has skin benefit? +8 more
All ingredients	betula alba juice Has skin benefit? glycerin Has skin benefit? +34 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +35 more	water Has skin benefit? propanediol Has skin benefit? +42 more	water Has skin benefit? dimethicone Has skin benefit? +27 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +38 more	hippophae rhamnoides fruit extract Has skin benefit? water Has skin benefit? +52 more	water Has skin benefit? glycerin Has skin benefit? +39 more	water Has skin benefit? glycerin Has skin benefit? +38 more	water Has skin benefit? daucus carota sativa root extract Has skin benefit? +62 more	water Has skin benefit? propanediol Has skin benefit? +25 more	water Has skin benefit? glycerin Has skin benefit? +29 more

PRODUCT REVIEW

MADARA Retinol Alternative Serum

Works for:

Doesn't work for:

Can it cause trouble?

Key actives

Cheaper alternatives

Product summary

Ingredient callouts

What can the product work for?

Works for

Does not work for

Moisturizing

Anti-aging

Honesty check

How honest is this product?

Buy now

N/A Retailers

Can it cause trouble?

Potential irritants

Comodogenic ingredients

User reviews (0)

Similar products & dupes

Ingredients & concentrations

All ingredients

Key Actives

Potential irritants

Comodogenic ingredients

All ingredients

Ingredient list view

Sources