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Madara Cosmetics Deep Moisture Balancing Fluid Day
Madara Cosmetics

Madara Cosmetics Deep Moisture Balancing Fluid Day

Efficacy37/100IrritancyHigh
See all ingredients

Works for

Moisturizing
Simmondsia chinensis seed oil, Glycerin + 16 more
Works
What the product description says
“Deep Moisture Balancing Fluid Day”
From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, simmondsia chinensis seed oil.

Simmondsia chinensis seed oilKey activeEffect: HighSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.~3.2–3.9%
GlycerinKey activeEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.4–3%
Persea gratissima oilKey activeEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~1.5–1.8%
Butyrospermum parkii butterKey activeEffect: HighA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~1.2–1.5%
Sodium pcaKey activeEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.95–1.15%
Jojoba estersKey activeEffect: HighAn emollient made of jojoba oil. Helps soften the skin and support its barrier function~0.65–0.95%
Diheptyl succinateKey activeEffect: MediumHelps to soften the upper layer of the skin and creates a nice product finish on the skin~0.6–0.85%
Cetyl alcoholKey activeEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.45–0.65%
Sodium hyaluronateKey activeEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.3–0.55%
Capryloyl glycerin/sebacic acid copolymerKey activeEffect: MediumHelps soften the upper layer of the skin~0.2–0.4%
Hydrolyzed hyaluronic acidKey activeEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~0.15–0.3%
Polyglyceryl-6 distearateEffect: LowHelps oil and water mix together while softening the upper layer of the skin~1.9–2.4%
Dicaprylyl carbonateEffect: LowHelps products spread more easily and works as an emollient to soften skin~0.75–1.1%
Palmitic acidEffect: LowAn emollient that is naturally present in skin and helps soften it~0.4–0.6%
Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.6–0.85%
LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.5–0.7%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.55%
Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.25–0.4%
Evens skin tone
Lactic acid
Not delivered
What the product description says
“The ultra-light, easily absorbed formulation helps to normalise combination skin by balancing out oil and dry areas for a more even skin tone.”
Source: Feelunique

Effective ingredients missing or their concentration is too low

Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.25–0.4%

Can it cause trouble?

Irritancy
11 strong irritants: Rosa damascena flower water, Alcohol + 9 more — patch-test recommended
High risk
We flagged 19 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Rosa damascena flower waterUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritatingHigh~7.6–9.3%est.
AlcoholCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial propertiesHigh~4.4–5.4%est.
Trifolium pratense flower extractRed clover flower extract. Can contain anti-oxidants but also potential irritant compoundsHigh~0.5–0.75%est.
Artemisia vulgaris extractA plant extract that might have some anti-inflammatory and anti-oxidant properties. It can be irritatingHigh~0.45–0.7%est.
Tilia cordata flower extract—High~0.45–0.7%est.
AromaAn unspecified blend of fragrant irritating ingredientsHigh~0.4–0.6%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.3–0.6%est.
Vanilla planifolia fruit extractA plant extract used as a fragrance. Can be irritatingHigh~0.15–0.25%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.1–0.2%est.
LinaloolA fragrance. Can be irritatingHigh~0.1–0.15%est.
CitralA fragrance with a lemon scent. A likely irritantHigh~0.05–0.1%est.
Simmondsia chinensis seed oilSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.Medium~3.2–3.9%est.
Polyglyceryl-6 distearateHelps oil and water mix together while softening the upper layer of the skinMedium~1.9–2.4%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~1.5–1.8%est.
Jojoba estersAn emollient made of jojoba oil. Helps soften the skin and support its barrier functionMedium~0.65–0.95%est.
Rubus idaeus fruit extractA fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lackingMedium~0.45–0.7%est.
Polyglyceryl-3 beeswaxHelps water and oil mix together. Could be an allergen (beeswax)Medium~0.4–0.6%est.
Ascorbyl palmitateBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.Medium~0.3–0.5%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.25–0.4%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~1.2–1.5%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Rosa damascena flower water~7.6–9.3%
Irritant · high
Irritation risk
High
Works for
MoisturizingAnti-oxidation

Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating

More about Rosa damascena flower water
Alcohol~4.4–5.4%
Irritant · high
Irritation risk
High
Works for
Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

More about Alcohol
Simmondsia chinensis seed oil~3.2–3.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

More about Simmondsia chinensis seed oil
Glycerin~2.4–3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Polyglyceryl-6 distearate~1.9–2.4%
Irritant · medium
Irritation risk
Medium
Works for
CleansingMoisturizing

Helps oil and water mix together while softening the upper layer of the skin

More about Polyglyceryl-6 distearate
Microcrystalline cellulose~1.7–2.1%
Formula
Irritation risk
Low
Works for
Exfoliation
More about Microcrystalline cellulose
Persea gratissima oil~1.5–1.8%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Butyrospermum parkii butter~1.2–1.5%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-agingAnti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter
Sodium pca~0.95–1.15%
Key active
Irritation risk
Low
Works for
Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca
Dicaprylyl carbonate~0.75–1.1%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps products spread more easily and works as an emollient to soften skin

More about Dicaprylyl carbonate
Jojoba esters~0.65–0.95%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient made of jojoba oil. Helps soften the skin and support its barrier function

More about Jojoba esters
Diheptyl succinate~0.6–0.85%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin and creates a nice product finish on the skin

More about Diheptyl succinate
Trifolium pratense flower extract~0.5–0.75%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

Red clover flower extract. Can contain anti-oxidants but also potential irritant compounds

More about Trifolium pratense flower extract
Rubus idaeus fruit extract~0.45–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking

More about Rubus idaeus fruit extract
Artemisia vulgaris extract~0.45–0.7%
Irritant · high
Irritation risk
High
Works for
Anti-oxidationAnti-inflammatory

A plant extract that might have some anti-inflammatory and anti-oxidant properties. It can be irritating

More about Artemisia vulgaris extract
Tilia cordata flower extract~0.45–0.7%
Irritant · high
Irritation risk
High
More about Tilia cordata flower extract
Lecithin~0.5–0.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin
Aroma~0.4–0.6%
Irritant · high
Irritation risk
High

An unspecified blend of fragrant irritating ingredients

More about Aroma
Parfum~0.3–0.6%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Polyglyceryl-3 beeswax~0.4–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together. Could be an allergen (beeswax)

More about Polyglyceryl-3 beeswax
Cetyl alcohol~0.45–0.65%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Xanthan gum~0.3–0.6%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Cellulose gum~0.35–0.6%
Formula
Irritation risk
Low

Used to create thicker product consistency and stabilize emulsions

More about Cellulose gum
Stearic acid~0.6–0.85%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid
Palmitic acid~0.4–0.6%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that is naturally present in skin and helps soften it

More about Palmitic acid
Cellulose~0.35–0.6%
Formula
Irritation risk
Low
Works for
Mattifying

Can be used to help absorb oil as well as add volume and imporve texture of products.

More about Cellulose
Sodium hyaluronate~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Tocopherol~0.3–0.55%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Ascorbyl palmitate~0.3–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAnti-aging

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

More about Ascorbyl palmitate
Sodium phytate~0.25–0.5%
Formula
Irritation risk
Low

Used to stabilize product formulations

More about Sodium phytate
Titanium dioxide~0.4–0.6%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Lactic acid~0.25–0.4%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneMoisturizingExfoliationAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Capryloyl glycerin/sebacic acid copolymer~0.2–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Capryloyl glycerin/sebacic acid copolymer
Hydrolyzed hyaluronic acid~0.15–0.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid
Vanilla planifolia fruit extract~0.15–0.25%
Irritant · high
Irritation risk
High

A plant extract used as a fragrance. Can be irritating

More about Vanilla planifolia fruit extract
Limonene~0.1–0.2%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Linalool~0.1–0.15%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Citral~0.05–0.1%
Irritant · high
Irritation risk
High

A fragrance with a lemon scent. A likely irritant

More about Citral
Ingredient list view

Water, Rosa damascena flower water, Alcohol, Simmondsia chinensis seed oil, Glycerin, Polyglyceryl-6 distearate, Microcrystalline cellulose, Persea gratissima oil, Butyrospermum parkii butter, Sodium pca, Dicaprylyl carbonate, Jojoba esters, Diheptyl succinate, Trifolium pratense flower extract, Rubus idaeus fruit extract, Artemisia vulgaris extract, Tilia cordata flower extract, Lecithin, Aroma, Parfum, Polyglyceryl-3 beeswax, Cetyl alcohol, Xanthan gum, Cellulose gum, Stearic acid, Palmitic acid, Cellulose, Sodium hyaluronate, Tocopherol, Ascorbyl palmitate, Sodium phytate, Titanium dioxide, Lactic acid, Capryloyl glycerin/sebacic acid copolymer, Hydrolyzed hyaluronic acid, Vanilla planifolia fruit extract, Limonene, Linalool, Citral

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Madara CosmeticsDeep Moisture Balancing Fluid DayYOUR PRODUCTAwake humanMoisturizerDurexNaturals MoistureMaria ÅkerbergFace Cream Sensitive
Match—49%49%49%
Price—$19.99—$30.32
Shared key ingredients—4 of 112 of 112 of 11
Key difference—Camellia Sinensis Leaf Extract—Beeswax
Irritancy High Low Low Medium
Drying alcohol Contains drying alcohol ———
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 11 studies and safety reviews.

  1. 1
    Annex I: Clinical evidence regarding sensitisation to individual fragrance chemicals and to natural extracts ec.europa.eu
  2. 2
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  3. 3
    Safety Assessment of Polyglyceryl Fatty Acid Esters as Used in Cosmeticscir-safety.org
  4. 4
    Hyaluronic acid: A key molecule in skin agingncbi.nlm.nih.gov
  5. 5
    Hyaluronan (Hyaluronic Acid): a natural moisturizer for skin careresearchgate.net
  6. 6
    Vitamin E in dermatologyncbi.nlm.nih.gov
Madara Cosmetics Deep Moisture Balancing Fluid Day
Madara CosmeticsDeep Moisture Balancing Fluid Day
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