Madara Cosmetics

Madara Cosmetics H20 Hyaluron Tinted Serum | Certified Natural Make-Up

Name: Madara Cosmetics - H20 Hyaluron Tinted Serum | Certified Natural Make-Up
Brand: Madara Cosmetics

Efficacy75/100IrritancyHigh

See all ingredients

Works for

Moisturizing

Glycerin, Polyglyceryl-6 stearate + 19 more

Works

What the product description says

“The moisturising formula ensures your skin feels hydrated all day long while skin-identical pigments and mineral glistening particles add that little extra blur and glow that looks just like your own.”

Source: MÁDARA

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, helianthus annuus seed wax.

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.3–6.4%

Polyglyceryl-6 stearateKey active· EmollientEffect: MediumHelps soften the upper layer of the skin~2.8–4.2%

Lactic acidKey active· HumectantEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~1.4–2.1%

AnhydroxylitolKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and repair the skin barrir function~1.1–1.6%

Helianthus annuus seed waxKey active· EmollientEffect: HighHelps soften the upper layer of the skin and support skin's barrier function while creating a thicker product consistency~0.35–0.75%

Oryza sativa bran oilKey active· EmollientEffect: HighHelps soften the upper layer of the skin and might have some anti-oxidant properties~0.35–0.8%

Hydrolyzed hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~0.3–0.7%

SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.15–0.7%

Vegetable oilKey active· EmollientEffect: MediumAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin~0.15–0.65%

Lauroyl lysineKey activeEffect: MediumHelps soften the upper layer of the skin and creates a nice product texture~0.15–0.5%

Sodium pcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.1–0.5%

XylitylglucosideKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and repair the skin barrier function~0.1–0.5%

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.1–0.5%

TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~0.1–0.5%

Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–35%

Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~3.7–5.6%

Dicaprylyl carbonate· EmollientEffect: LowHelps products spread more easily and works as an emollient to soften skin~3.5–5.2%

Octyldodecanol· EmollientEffect: LowAn emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation~0.45–1%

Sorbitol· HumectantEffect: LowHelps attract water to the upper layer of the skin and improves the product texture~0.1–0.5%

TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.15–0.7%

Simmondsia chinensis seed oilUnder-dosedSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.~0.2–0.75%

Evens skin tone

Side benefit · Lactic acid

Works well

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: lactic acid

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Lactic acidKey activeEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~1.4–2.1%

Exfoliation

Side benefit · Lactic acid

Works well

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid.

Anti-aging

Side benefit · Lactic acid, Aloe barbadensis leaf juice + 2 more

May help

This product contains lactic acid. There is some human evidence that this ingredient helps reduce and prevent fine lines and wrinkles and improve skin elasticity and firmness, though it is smaller or less consistent than the evidence for the best anti-aging ingredients.

Lactic acidKey activeEffect: MediumAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~1.4–2.1%

Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–35%

Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.4–0.95%

Can it cause trouble?

Irritancy

4 strong irritants: Aroma, Citronellol + 2 more — patch-test recommended

High risk

We flagged 13 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

PullulanCreates a thin drying film on the skin resulting in a short-term tightening effectHigh~0.8–1.25%est.

AromaAn unspecified blend of fragrant irritating ingredientsHigh~0.45–1.1%est.

CitronellolA fragrance. Can be irritatingHigh~0.15–0.6%est.

LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.15–0.55%est.

LinaloolA fragrance. Can be irritatingHigh~0.15–0.5%est.

Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~23–35%est.

Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~3.7–5.6%est.

Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~1.4–2.1%est.

Polyglyceryl-6 behenateHelps oil and water mix togetherMedium~0.9–1.4%est.

Ascorbyl palmitateBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.Medium~0.4–0.95%est.

Acacia senegal gumHelps mask the small of other ingredients and improve the product textureMedium~0.35–0.85%est.

Simmondsia chinensis seed oilSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.Medium~0.2–0.75%est.

Hydrogenated coco-glyceridesHelps oil and water mix together while creating a nice finish on the skinMedium~0.15–0.65%est.

Comedogenic

1 ingredient rated 2 or more on the 0–5 pore-clogging scale

1 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Hydrolyzed rhodophyceae extract—3/5~0.15–0.5%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Aloe barbadensis leaf juice~23–35%

Irritant · medium

Irritation risk: Medium

Works for

MoisturizingAntibacterialAnti-inflammatoryReduces rednessReduces irritationAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice

Dicaprylyl carbonate~3.5–5.2%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps products spread more easily and works as an emollient to soften skin

More about Dicaprylyl carbonate

Glycerin~4.3–6.4%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Pentylene glycol~3.7–5.6%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol

Polyglyceryl-6 stearate~2.8–4.2%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin

More about Polyglyceryl-6 stearate

Water~1.8–2.8%

Formula

Irritation risk: Low

Plain old water

More about Water

Lactic acid~1.4–2.1%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Evens skin toneMoisturizingExfoliationAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid

Anhydroxylitol~1.1–1.6%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin and repair the skin barrir function

More about Anhydroxylitol

Polyglyceryl-6 behenate~0.9–1.4%

Irritant · medium

Irritation risk: Medium

Helps oil and water mix together

More about Polyglyceryl-6 behenate

Pullulan~0.8–1.25%

Irritant · high

Irritation risk: High

Works for

Mattifying

Creates a thin drying film on the skin resulting in a short-term tightening effect

More about Pullulan

Aroma~0.45–1.1%

Irritant · high

Irritation risk: High

An unspecified blend of fragrant irritating ingredients

More about Aroma

Octyldodecanol~0.45–1%

Formula

Irritation risk: Low

Works for

Moisturizing

An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation

More about Octyldodecanol

Ascorbyl palmitate~0.4–0.95%

Irritant · medium

Irritation risk: Medium

Works for

Anti-oxidationAnti-aging

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

More about Ascorbyl palmitate

Hydrolyzed hyaluronic acid~0.3–0.7%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid

Acacia senegal gum~0.35–0.85%

Irritant · medium

Irritation risk: Medium

Helps mask the small of other ingredients and improve the product texture

More about Acacia senegal gum

Oryza sativa bran oil~0.35–0.8%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin and might have some anti-oxidant properties

More about Oryza sativa bran oil

Helianthus annuus seed wax~0.35–0.75%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin and support skin's barrier function while creating a thicker product consistency

More about Helianthus annuus seed wax

Oryza sativa bran wax~0.2–0.7%

Formula

Irritation risk: Low

More about Oryza sativa bran wax

Citronellol~0.15–0.6%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Citronellol

Limonene~0.15–0.55%

Irritant · high

Irritation risk: High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene

Linalool~0.15–0.5%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Linalool

Simmondsia chinensis seed oil~0.2–0.75%

Under-dosedIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

More about Simmondsia chinensis seed oil

Lauroyl lysine~0.15–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin and creates a nice product texture

More about Lauroyl lysine

Sodium pca~0.1–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca

Silica~0.2–0.8%

Formula

Irritation risk: Low

Used to absorb oil and can temporarily mattify skin

More about Silica

Xylitylglucoside~0.1–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin and repair the skin barrier function

More about Xylitylglucoside

Hydrolyzed rhodophyceae extract~0.15–0.5%

Comedogenic 3/5

Irritation risk: Low
Comedogenicity: 3/5

More about Hydrolyzed rhodophyceae extract

Xylitol~0.1–0.5%

Formula

Irritation risk: Low

Helps attract water to the upper layer of the skin and repair the skin barrier function

More about Xylitol

Squalane~0.15–0.7%

Key active

Irritation risk: Low

Works for

Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane

Xanthan gum~0.15–0.55%

Formula

Irritation risk: Low

Works for

Cleansing

Used to create a thicker product consistency

More about Xanthan gum

Tocopherol~0.15–0.7%

Formula

Irritation risk: Low

Works for

Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol

Irvingia gabonensis kernel butter~0.15–0.5%

Formula

Irritation risk: Low

More about Irvingia gabonensis kernel butter

Sorbitol~0.1–0.5%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Sorbitol

Sodium hyaluronate~0.1–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate

Sodium phytate~0.15–0.5%

Formula

Irritation risk: Low

Used to stabilize product formulations

More about Sodium phytate

Hydrogenated coco-glycerides~0.15–0.65%

Irritant · medium

Irritation risk: Medium

Helps oil and water mix together while creating a nice finish on the skin

More about Hydrogenated coco-glycerides

Spirodela polyrhiza extract~0.1–0.5%

Formula

Irritation risk: Low

More about Spirodela polyrhiza extract

Trehalose~0.1–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose

Vegetable oil~0.15–0.65%

Key active

Irritation risk: Low

Works for

Moisturizing

An oil from a mixture of different vegetables. Helps soften the upper layer of the skin

More about Vegetable oil

Rhus succedanea fruit wax~0.15–0.5%

Formula

Irritation risk: Low

More about Rhus succedanea fruit wax

Terpineol~0.1–0.45%

Formula

Irritation risk: Low

More about Terpineol

Linalyl acetate~0.15–0.5%

Formula

Irritation risk: Low

More about Linalyl acetate

Mica~0.15–0.6%

Formula

Irritation risk: Low

Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light

More about Mica

Tin oxide~0.35–0.8%

Formula

Irritation risk: Low

A colorant that can add a pearl-like appearance to the formulation

More about Tin oxide

Ci 77891~0.15–0.55%

Formula

Irritation risk: Low

More about Ci 77891

Ci 77163~0.15–0.6%

Formula

Irritation risk: Low

Colorant

More about Ci 77163

Ci 77491~0.1–0.5%

Formula

Irritation risk: Low

A red colorant made of iron oxide. Typically is not irritating

More about Ci 77491

Ci 77492~0.1–0.5%

Formula

Irritation risk: Low

A colorant. Usually well-tolerated

More about Ci 77492

Ci 77499~0.1–0.35%

Formula

Irritation risk: Low

An iron oxide. Used as a colorant. Is usually well tolerated

More about Ci 77499

Ingredient list view

Aloe barbadensis leaf juice, Dicaprylyl carbonate, Glycerin, Pentylene glycol, Polyglyceryl-6 stearate, Water, Lactic acid, Anhydroxylitol, Polyglyceryl-6 behenate, Pullulan, Aroma, Octyldodecanol, Ascorbyl palmitate, Hydrolyzed hyaluronic acid, Acacia senegal gum, Oryza sativa bran oil, Helianthus annuus seed wax, Oryza sativa bran wax, Citronellol, Limonene, Linalool, Simmondsia chinensis seed oil, Lauroyl lysine, Sodium pca, Silica, Xylitylglucoside, Hydrolyzed rhodophyceae extract, Xylitol, Squalane, Xanthan gum, Tocopherol, Irvingia gabonensis kernel butter, Sorbitol, Sodium hyaluronate, Sodium phytate, Hydrogenated coco-glycerides, Spirodela polyrhiza extract, Trehalose, Vegetable oil, Rhus succedanea fruit wax, Terpineol, Linalyl acetate, Mica, Tin oxide, Ci 77891, Ci 77163, Ci 77491, Ci 77492, Ci 77499

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Amazon USPrice as of 11/14 12:10 GMT

$39.95

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	Madara CosmeticsH20 Hyaluron Tinted Serum \| Certified Natural Make-UpYOUR PRODUCT	Danessa Myricks BeautyYummy Skin Serum Tint	Moon&RunePumpkin Face Bifido-Elixir	NeutrogenaHydro Boost Hyaluronic Acid Concentrated Serum
Match	—	45%	45%	44%
Price	$39.95	$42.25+$2.30	—	$12.54−$27.41
Shared key ingredients	—	5 of 13	5 of 13	6 of 13
Key difference	—	Ceramide Np	Panthenol	Panthenol
Irritancy	High	Medium	Medium	Low
Drying alcohol	—	—	—	—
	View product	Shop	Shop	Shop

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Product summary

"MADARA - H20 Hyaluron Tinted Serum | Certified Natural Make-Up" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

This product contains acids (lactic acid 0.50% - 1.10%). Their concentration is low, and they will not have a strong exfoliating effect. Instead, they work to support the skin natural acid mantle and to attract water (as humectants). Lactic acid is particularly good in attracting water to the upper layer of the skin and improving the skin barrier.
Humectants (trehalose 0.20% - 0.75%, sodium hyaluronate 0.20% - 0.75%, hydrolyzed hyaluronic acid 0.20% - 0.75%, anhydroxylitol 0.45% - 1.05%, xylitylglucoside 0.55% - 1.30%, sodium pca 1.50% - 2.20% and glycerin 2.80% - 4.20%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.