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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with natural extracts of Northern Oak and Sweet Flag, the organic toner regulates pH levels and helps skin to combat breakouts."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"What it is Madara Clarifying Toner deeply tones and exfoliates skin with Northern Oak and Sweet flag essentials."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Boosts the effects of moisturiser."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Anti-blemish
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
8.4% - 12.5%
Used to add a nice rose smell to the product. Can be irritating
3.4% - 5.1%
2.3% - 3.4%
Helps attract water to the upper layer of the skin and improves the product texture
1.7% - 2.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1% - 1.5%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.15% - 0.6%
0.1% - 0.45%
0.01% - 0.05%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.05% - 0.1%

Similar products & dupes

MADARA - Clarifying Toner
Mizon - Joyful Time Essence Cucumber - 5 Units
LANEIGE - Essential Power Skin Toner for Normal to Dry Skin
VENeffect - Skin Calming Mist
ManCave - Hydrating Toner Spray
Etude House - Moistfull Collagen Facial Toner
Pixi - Rose Tonic
Anua - Heartleaf 77% Soothing Toner
ETUDE - Soon Jung pH 5.5 Relief Toner
Boots - Ingredients Glycolic Acid Toner
Kaja - Mist Me Hydrating Face Mist
Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
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Potential Irritants
All ingredients
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Questions

Scientific Sources