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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated on a base of botanical soap, the cleansing formula delivers a blend of White Clay, Blackberry and Wheat Germ Oil to eliminate impurities whilst retaining skin's moisture."
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (sodium cocoate, sodium palmate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
sodium palmate
Has skin benefit
sodium cocoate
Has skin benefit
aroma
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Works as a cleansing agent. Helps water and oil mix together
25% - 38%
Works as a cleansing agent
8.6% - 12.9%
Plain old water
4.7% - 7.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.3% - 4.9%
An unspecified blend of fragrant irritating ingredients
2.7% - 4%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
2.2% - 3.3%
A plant extract that might help neutralize free radicals in skin
1.7% - 2.6%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
1.6% - 2.3%
The ingredient is not recognized
TBC
A blue pigment
0.9% - 1.35%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.9% - 1.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.8% - 1.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.75%
Can help attract water to the upper layer of the skin. Avoid if sensitive to gluten
0.15% - 0.65%
Helps attract water to the upper layer of the skin and improves the product texture
0.1% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.25%
A preservative
0.05% - 0.25%

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