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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrate"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, phenyl trimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps create a thicker product consistency
4.8% - 7.2%
A sugar that attracts water to the upper layer of the skin
3.6% - 5.5%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
3% - 4.4%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
2.4% - 3.6%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
1.9% - 2.8%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
1.6% - 2.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
1.2% - 1.8%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.1% - 1.7%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
0.95% - 1.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.55% - 1.3%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.5% - 1.15%
A preservative
0.4% - 1%
A type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture
0.4% - 0.95%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.3% - 0.75%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.7%
Stabilizes the product formulation
0.1% - 0.5%
Helps adjust pH in products
0.1% - 0.4%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.1% - 0.3%
Helps oil and water mix together
0.05% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.1%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources