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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Love Boo’s gorgeously thick, creamy body butter keeps skin moisturised for hours while also helping to stop stretch marks."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, butyrospermum parkii butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
6.8% - 8.3%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
5.1% - 6.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 4.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
2.8% - 3.4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.3% - 2.8%
Helps water and oil in the product mix well together and improves product texture
1.9% - 2.4%
An emollient that helps soften the upper layer of the skin
1.7% - 2.1%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
1.4% - 1.8%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
1.2% - 1.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.8% - 1.2%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.75% - 1.1%
Used to create a thicker product consistency
0.7% - 1%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 0.7%
A preservative
0.25% - 0.5%
A preservative
0.4% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.6%
0.05% - 0.1%
A preservative
0.2% - 0.35%
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
0.2% - 0.35%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.25% - 0.4%
Used to stabilize the product formulation and can help absorb oil
0.15% - 0.25%
Used to absorb oil and can temporarily mattify skin
0.2% - 0.35%

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Saya - Rich Body Cream
Archipelago Botanicals - Oat Milk Body Creme Tube
Estelle and Thild - Estelle Thild BioCare Baby Body Lotion
Palmers - Natural Vitamin E Body Lotion
Kiehl's - s Baby Nurturing Cream for Face and Body
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Sweet Comb Chicago - Royal Jelly Hand + Body Balm
Price
WIMJ similarity score
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34%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources