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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Helps fade age spots and other skin discolorations A non-toxic alternative for addressing various forms of hyper-pigmentation Features the ingredient phloretin, a potent antioxidant and effective anti-aging ingredient"
WIMJ summary for anti-aging

This product contains lactic acid, phloretin. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"0 If your skin has discoloration or hyper-pigmentation and you want it to fade."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: kojic acid, lactic acid

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: glycyrrhiza glabra root extract, phloretin.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Corrective Skin Brightening Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, lactic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: simmondsia chinensis seed oil, limnanthes alba seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (kojic acid, phloretin) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Anti-aging
Moisturizing
Total Promises Fulfilled score: 83/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
The ingredient is not recognized
TBC
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.3%
Plant extract that might have help to neutralize free radicals in skin, but evidence of effectiveness is skin is lacking
4.6% - 7%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
3.6% - 5.4%
Helps to reduce hyperpigmentation and neutralize free radicals. Can be irritating
2.7% - 4.1%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
2.5% - 3.8%
Helps oil and water mix together and works as an emollient
2.1% - 3.1%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
1.4% - 2%
A potent antioxidant that is able to penetrate the skin barrier. It can help neutralize free radicals in skin, fight photodamage and reduce hyperpigmentation. It is, however, unstable and loses effectiveness when exposed to light. Effective products with phloretin must come in air-tight opaque packaging and use a sophisticated delivery technology
0.85% - 1.3%
Used to create a thicker product consistency
0.5% - 1.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
0.15% - 0.65%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
0.3% - 0.7%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources