The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, isopropyl myristate.

glycerin 2.7% - 4%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

isopropyl myristate 1.5% - 2.2%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: HIGH

An emollient that helps soften the skin. Could be comedogenic

squalane 0.9% - 1.35%

Irritation risk:

Concentration: Effectiveness: HIGH

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

Anti-blemish

What does the product description say?

The primer is ideal for oily skin that is prone to becoming shiny, as powerful Microalgae and Blurring Powders within create a mattified appearance, helping to absorb extra moisture that can encourage breakouts and blemishes.

Source: Lookfantastic

Effective ingredients missing or their concentration is too low.

Anti-aging

What does the product description say?

Infused with microalgae and hardworking blurring powders, the Pure Canvas Primer Blurring primer conditions skin over time for improved look and texture and absorbs excess oil while providing a mattifying effect.

Source: Cultbeauty

Effective ingredients missing or their concentration is too low.

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Ingredients & concentrations

All ingredients

Key Actives

methyl methacrylate crosspolymer 4.9% - 7.3%

Irritation risk:

Works for: Mattifying

Helps thicken the product consistency

glycerin 2.7% - 4%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

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Potential irritants

triethylhexanoin 1.5% - 2.3%

Irritation risk:

Works for: Moisturizing

Helps soften the upper layer of the skin

plankton extract 0.55% - 1.25%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Can help attract water to the upper layer of the skin

Comodogenic ingredients

isopropyl myristate 1.5% - 2.2%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient that helps soften the skin. Could be comedogenic

plankton extract 0.55% - 1.25%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Can help attract water to the upper layer of the skin

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

methyl methacrylate crosspolymer 4.9% - 7.3%

Irritation risk:

Works for: Mattifying

Helps thicken the product consistency

butylene glycol 3.6% - 5.3%

Irritation risk:

Works for: Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

Ingredient list view

Water, Methyl methacrylate crosspolymer, Butylene glycol, Glycerin, Propanediol, Triethylhexanoin, Isopropyl myristate, Synthetic wax, Phenoxyethanol, Squalane, Plankton extract, Ammonium acryloyldimethyltaurate/vp copolymer, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Silica, Polyvinyl alcohol, Bht, Acrylates/c10-30 alkyl acrylate crosspolymer, Polysorbate 60, Potassium hydroxide, Iron oxides, Ci 77491, Iron oxides, Ci 77492

	Laura Mercier - Mini Pure Canvas Primer - Blurring	Milani Cosmetics - Bright Side Illuminating Primer	Shiseido - WASO: Poreless Matte Primer	Lune+Aster - Hydralift Primer	Milani - Supercharged Dewy Skin Primer	Tarte - Glowtion Skin Perfector Primer	Wonderfilter™ - Brightening Primer	BECCA - Skin Love Brighten & Blur Primer	Rodial - Instant Glow Primer	Estée Lauder - Futurist Aqua Brilliance™ Watery Glow Primer	VDL - Moisturizing Primer
Price
WIMJ similarity score		35%	31%	30%	25%	23%	22%	21%	21%	21%	20%
Key ingredients	glycerin isopropyl myristate +3 more	Common: squalane glycerin +1 more Other: tetrahexyldecyl ascorbate panthenol +3 more	Common: glycerin methyl methacrylate crosspolymer +2 more Other: saccharide isomerate serine +1 more	Common: squalane glycerin Other: panthenol caprylic/capric triglyceride +3 more	Common: glycerin squalane +1 more Other: panthenol simmondsia chinensis seed oil +2 more	Common: glycerin squalane +1 more Other: niacinamide ceramide np +7 more	Common: glycerin squalane +1 more Other: benzoyl peroxide phytosphingosine +8 more	Common: glycerin squalane Other: acetyl glucosamine algae extract +16 more	Common: glycerin squalane Other: tocopherol	Common: glycerin squalane Other: ascorbyl glucoside palmitoyl tripeptide-1 +16 more	Common: glycerin methyl methacrylate crosspolymer +1 more Other: glyceryl acrylate/acrylic acid copolymer titanium dioxide
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY HIGH	IRRITANCY LOW	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY HIGH
Potential Irritants	potassium hydroxide Has skin benefit? polysorbate 60 Has skin benefit? +6 more	ethylhexylglycerin Has skin benefit? hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer Has skin benefit? +7 more	linalool Has skin benefit? citronellol Has skin benefit? +16 more	pullulan Has skin benefit? ethylhexylglycerin Has skin benefit? +5 more	linalool Has skin benefit? limonene Has skin benefit? +17 more	citric acid Has skin benefit? potassium sorbate Has skin benefit? +7 more	methylisothiazolinone Has skin benefit? benzoyl peroxide Has skin benefit? +10 more	citronellol Has skin benefit? alpha-isomethyl ionone Has skin benefit? +21 more	citronellol Has skin benefit? alpha-isomethyl ionone Has skin benefit? +15 more	methyldihydrojasmonate Has skin benefit? potassium sorbate Has skin benefit? +18 more	parfum Has skin benefit? butylphenyl methylpropional Has skin benefit? +7 more
All ingredients	water Has skin benefit? methyl methacrylate crosspolymer Has skin benefit? +21 more	water Has skin benefit? butylene glycol Has skin benefit? +31 more	water Has skin benefit? triethylhexanoin Has skin benefit? +38 more	water Has skin benefit? butylene glycol Has skin benefit? +22 more	water Has skin benefit? butylene glycol Has skin benefit? +39 more	water Has skin benefit? squalane Has skin benefit? +43 more	water Has skin benefit? glycerin Has skin benefit? +51 more	water Has skin benefit? dimethicone/vinyl dimethicone crosspolymer Has skin benefit? +69 more	water Has skin benefit? hydrogenated vegetable oil Has skin benefit? +34 more	water Has skin benefit? methyl trimethicone Has skin benefit? +69 more	water Has skin benefit? methyl methacrylate crosspolymer Has skin benefit? +16 more

PRODUCT REVIEW

Laura Mercier Mini Pure Canvas Primer - Blurring

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Doesn't work for:

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Moisturizing

What does the product description say?

Anti-blemish

What does the product description say?

Anti-aging

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