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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"It addresses congested pores, sebum build-up, uneven skin texture and dullness."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Key Benefits Overnight facial mask that restores the skin while it sleepsHydrating formula helps to diminish the appearance of fine lines and wrinklesEnriched with coconut milk and caviar lime extractsContributes towards reduced rednessCalms and soothes the skinWorks to even skin tone and brighten the complexion UK200023759"
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Key Benefits Overnight facial mask that restores the skin while it sleepsHydrating formula helps to diminish the appearance of fine lines and wrinklesEnriched with coconut milk and caviar lime extractsContributes towards reduced rednessCalms and soothes the skinWorks to even skin tone and brighten the complexion UK200023759"
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Gentle fruit acids from caviar lime not only boost cellular renewal, but also smooth and tone while Australian kakadu plum injects vitamin C a popular and powerful antioxidant that boosts radiance, brightens and diminishes the appearance of fine lines."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Key Benefits Overnight facial mask that restores the skin while it sleepsHydrating formula helps to diminish the appearance of fine lines and wrinklesEnriched with coconut milk and caviar lime extractsContributes towards reduced rednessCalms and soothes the skinWorks to even skin tone and brighten the complexion UK200023759"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, diglycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cocos nucifera fruit extract.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Exfoliation
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 15/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 6.9%
3.4% - 5.1%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
3.8% - 5.6%
Plain old water
2.7% - 4%
Helps attract water to the upper layer of the skin
1.9% - 2.8%
1.4% - 2.1%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
1.2% - 1.8%
Mushroom extract that helps attract water to the upper layer of the skin
1% - 1.6%
Most likely used for its fragrance. Can be irritating and lead to photosensitivity
0.85% - 1.25%
Helps thicken the product formula and create a nice product formulation
0.6% - 1.35%
0.5% - 1.15%
Used to create a thicker product consistency
0.4% - 0.95%
0.35% - 0.85%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.9%
Used as a fragrance
0.35% - 0.75%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.35% - 0.8%
An essential oil. Can be irritating
0.2% - 0.75%
Attracts water into the upper layer of the skin
0.2% - 0.75%
0.15% - 0.65%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.15% - 0.65%
Helps mask the small of other ingredients and improve the product texture
0.35% - 0.75%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.3% - 0.75%
Helps oil and water mix together and helps preserve the product formulation
0.3% - 0.7%
A preservative
0.25% - 0.5%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.15% - 0.65%
A preservative
0.3% - 0.6%
Used to stabilize product formulations
0.15% - 0.65%
Used to stabilize the product formulation and can help absorb oil
0.2% - 0.75%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.45%
Helps attract water to the upper layer of the skin and improves the product texture
0.15% - 0.55%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.15% - 0.5%
A mineral. It does not have any confirmed benefit for the skin
0.15% - 0.65%
A fragrance. Can be irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.1% - 0.35%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
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Potential Irritants
All ingredients
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Questions

Scientific Sources