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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"the rose quartz-energised Berry Bright Vitamin C Eye Cream — a luxurious formula that feeds skin with moisture, strengthening peptides, protective antioxidants and potent, brightening vitamin C. In an independent consumer perception study after just four weeks of use, 98% of people noticed their skin felt smoother and softer, and 89% said their skin looked radiant and felt stronger."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Powered by kangaroo paw flower, Kakadu plum, and cloudberry, this eye cream is rich in antioxidants that visibly boost skin’s radiance and smooth the look of fine lines and wrinkles."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, lactobacillus ferment.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cocos nucifera fruit extract.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
26% - 31%
A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes
11% - 14%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.9% - 7.3%
An emollient. Could be irritating
4.8% - 5.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3.8% - 4.6%
Plain old water
2.8% - 3.4%
An emollient that helps soften the skin
2.4% - 2.9%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
1.9% - 2.3%
Helps soften the upper layer of the skin
1.6% - 1.9%
Helps oil and water mix together
1.2% - 1.5%
Helps oil and water mix together
1% - 1.3%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.9% - 1.1%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.7% - 1.1%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.8% - 1.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.7% - 1.1%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
0.65% - 0.95%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.7% - 1.1%
Helps to soften the upper layer of the skin without creating a greasy texture
0.65% - 1%
A preservative
0.3% - 0.6%
A plant extract that might help neutralize free radicals in skin. It can be irritating
0.55% - 0.8%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.6% - 0.9%
Helps soften the upper layer of the skin
0.5% - 0.75%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.55% - 0.85%
Used to create gel-like formulas and stabilize emulsions
0.5% - 0.7%
0.5% - 0.75%
0.45% - 0.7%
Used to stabilize product formulations
0.45% - 0.7%
Claimed to have anti-oxidant properties but no evidence is available
0.4% - 0.65%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.4% - 0.6%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
0.4% - 0.6%
A preservative
0.25% - 0.5%
Used to adjust the pH level of products
0.25% - 0.5%
A plant oil that might somewhat help to neutralize free radicals. It could be irritating
0.2% - 0.35%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.35%
A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid
0.3% - 0.5%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.15% - 0.25%

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Price
WIMJ similarity score
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Irritancy
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LOW
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Potential Irritants
All ingredients
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Questions

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