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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with plant-based collagen it helps to visibly plump the skin and reduce signs of ageing."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Algae Lightweight Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cocos nucifera fruit extract.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 7%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5.2% - 7.8%
Helps stabilize emulsions and create a nice product texture
4% - 6%
Plain old water
2.8% - 4.2%
A synthetic triglyceride. Helps soften the upper layer of the skin
2% - 3%
Helps oil and water mix together while softening the upper layer of the skin
1.6% - 2.4%
The ingredient is not recognized
TBC
Helps to soften the upper layer of the skin without creating a greasy texture
1.4% - 2%
Helps oil and water mix together
1.1% - 1.7%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
0.9% - 1.4%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.6% - 1.35%
0.5% - 1.1%
Lecithin derivative. It helps oil and water mix together and can enhance penetration of other ingredients. It helps soften the upper layer of the skin
0.45% - 1.05%
Used to create gel-like formulas and stabilize emulsions
0.4% - 0.95%
0.45% - 1.05%
0.35% - 0.85%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
0.35% - 0.85%
Used to create a thicker product consistency
0.35% - 0.8%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.35% - 0.85%
A preservative
0.3% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.75%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.2% - 0.75%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.35% - 0.8%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.7%
0.2% - 0.75%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.35% - 0.75%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.2% - 0.75%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.2% - 0.75%
0.15% - 0.7%
Used to absorb oil and can temporarily mattify skin
0.35% - 0.85%
Helps improve the product texture
0.2% - 0.8%
Used as a fragrance
0.15% - 0.55%
An essential oil. Can be irritating
0.15% - 0.55%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.1% - 0.45%
A fragrance. Can be irritating
0.1% - 0.45%
A fragrance. Can be irritating
0.1% - 0.4%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources