Kind Natured Brightening Exfoliating Face Wash

Kind Natured Brightening Exfoliating Face Wash

Efficacy50/100IrritancyHigh

Works for

Cleansing
Sodium lauroyl methyl isethionate, Cocamidopropyl betaine + 2 more
Cleanses gently
What the product description says
“Brightening Exfoliating Face Wash”
From product name

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, polyglyceryl-4 caprate, polysorbate 20, sodium lauroyl methyl isethionate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine

Sodium lauroyl methyl isethionateEffect: HighWorks as a cleansing agent~9.9–12.1%
Cocamidopropyl betaineEffect: HighHelps water and oil mix together. Used as a cleansing ingredient. Could be an allergen~3.1–3.8%
Polyglyceryl-4 caprateEffect: High~1.6–2%
Polysorbate 20Effect: HighHelps oil and water mix together~1.1–1.4%
Exfoliation
Lactic acid ~0.1–0.2%, below the ~2% it needs
Under-dosed
What the product description says
“Brightening Exfoliating Face Wash”
From product name

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.1–0.2%

Can it cause trouble?

Irritancy
6 strong irritants: Juglans regia shell powder, Parfum + 4 more — patch-test recommended
High risk
We flagged 15 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Juglans regia shell powder—High~4.3–5.3%est.
Cocamidopropyl betaineHelps water and oil mix together. Used as a cleansing ingredient. Could be an allergenHigh~3.1–3.8%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~1.4–1.7%est.
Citrus grandis peel oilA plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skinHigh~0.2–0.35%est.
Panax ginseng root extractA plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritatingHigh~0.2–0.35%est.
EugenolA fragrance. Is a likely irritantHigh~0.05–0.1%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.05–0.1%est.
CitralA fragrance with a lemon scent. A likely irritantHigh~0.05%est.
Sodium lauroyl methyl isethionateWorks as a cleansing agentMedium~9.9–12.1%est.
Acrylates/c10-30 alkyl acrylate crosspolymerMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix togetherMedium~3.2–4%est.
Trisodium ethylenediamine disuccinateUsed to improve stability of the formulationMedium~0.8–1.2%est.
Potassium sorbateA preservativeMedium~0.3–0.6%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~0.5–0.7%est.
EthylhexylglycerinA preservativeMedium~0.4–0.6%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.1–0.2%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Sodium lauroyl methyl isethionate~9.9–12.1%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Works as a cleansing agent

More about Sodium lauroyl methyl isethionate
Juglans regia shell powder~4.3–5.3%
Irritant · high
Acrylates/c10-30 alkyl acrylate crosspolymer~3.2–4%
Irritant · medium
Irritation risk
Medium

Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together

More about Acrylates/c10-30 alkyl acrylate crosspolymer
Cocamidopropyl betaine~3.1–3.8%
Irritant · high
Irritation risk
High
Works for
Cleansing

Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen

More about Cocamidopropyl betaine
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Polyglyceryl-4 caprate~1.6–2%
Formula
Irritation risk
Low
Works for
Cleansing
More about Polyglyceryl-4 caprate
Parfum~1.4–1.7%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Polysorbate 20~1.1–1.4%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 20
Trisodium ethylenediamine disuccinate~0.8–1.2%
Irritant · medium
Irritation risk
Medium

Used to improve stability of the formulation

More about Trisodium ethylenediamine disuccinate
Potassium sorbate~0.3–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Glycerin~0.6–0.85%
Formula
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Sodium benzoate~0.25–0.5%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Sodium chloride~0.5–0.75%
Formula
Irritation risk
Low

Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures

More about Sodium chloride
Persea gratissima oil~0.5–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Ethylhexylglycerin~0.4–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Panthenol~0.35–0.65%
Formula
Irritation risk
Low
Works for
Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Sodium phytate~0.3–0.55%
Formula
Irritation risk
Low

Used to stabilize product formulations

More about Sodium phytate
Cyperus rotundus root extract~0.25–0.45%
Formula
Citrus grandis peel oil~0.2–0.35%
Irritant · high
Irritation risk
High

A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin

More about Citrus grandis peel oil
Maltodextrin~0.2–0.35%
Formula
Irritation risk
Low
Works for
Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin
Panax ginseng root extract~0.2–0.35%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidation

A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating

More about Panax ginseng root extract
Lactic acid~0.1–0.2%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneExfoliationMoisturizingAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Sodium hydroxide~0.1–0.2%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Silica~0.2–0.4%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Eugenol~0.05–0.1%
Irritant · high
Irritation risk
High

A fragrance. Is a likely irritant

More about Eugenol
Limonene~0.05–0.1%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Citral~0.05%
Irritant · high
Irritation risk
High

A fragrance with a lemon scent. A likely irritant

More about Citral
Ingredient list view

Water, Sodium lauroyl methyl isethionate, Juglans regia shell powder, Acrylates/c10-30 alkyl acrylate crosspolymer, Cocamidopropyl betaine, Phenoxyethanol, Polyglyceryl-4 caprate, Parfum, Polysorbate 20, Trisodium ethylenediamine disuccinate, Potassium sorbate, Glycerin, Sodium benzoate, Sodium chloride, Persea gratissima oil, Ethylhexylglycerin, Panthenol, Sodium phytate, Cyperus rotundus root extract, Citrus grandis peel oil, Maltodextrin, Panax ginseng root extract, Lactic acid, Sodium hydroxide, Silica, Eugenol, Limonene, Citral

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🇦🇺 Amazon Australia (AU)0.15 Grams
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Kind NaturedBrightening Exfoliating Face WashYOUR PRODUCTOuaiDetox Face Cleanser Cape TownDerma EVitamin C Daily Brightening CleanserK-SECRETHyaluronic Acid Secret Gel Cleanser
Match—36%35%35%
Price—$30.00$17.95$15.87
Shared key ingredients—3 of 74 of 74 of 7
Key difference—Vitamin CRetinolAllantoin
Irritancy High Medium Medium Medium
Drying alcohol————
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Kind Natured Brightening Exfoliating Face Wash
Kind NaturedBrightening Exfoliating Face Wash

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.