Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

Links are affiliated. Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Discover KIKO MILANO New Green Me Gentle Face Cream, a gentle face cream with moisturising action."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: fructose, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, decyl oleate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.4% - 7.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
4.3% - 5.3%
3.2% - 3.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3.1%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2% - 2.5%
Helps soften the upper layer of the skin
1.8% - 2.1%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
1.4% - 1.8%
Helps oil and water mix together
1.2% - 1.4%
Helps to soften the upper layer of the skin and create a nice product texture
0.95% - 1.2%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.75% - 1.1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.6% - 0.9%
Helps attract water to the upper layer of the skin
0.5% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 0.7%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.5% - 0.75%
Helps oil and water mix together. Can be used as a cleansing agent
0.55% - 0.85%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.35% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.6%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.3% - 0.55%
Used as a fragrance and can be irritating
0.25% - 0.45%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.2% - 0.4%
Used to increase effectiveness of preservatives
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
A preservative
0.15% - 0.3%
Used to adjust the product's pH
0.15% - 0.25%
A preservative
0.1% - 0.2%
A preservative
0.1% - 0.2%

Similar products & dupes

Loading...
See all similar products

Questions

Scientific Sources