The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cetearyl alcohol.

glycerin 4% - 4.9%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

caprylic/capric triglyceride 3.2% - 3.9%

Irritation risk:

Concentration: Effectiveness: HIGH

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

cetearyl alcohol 2% - 2.4%

Irritation risk: Comedogenicity: Medium

Concentration: Effectiveness: MEDIUM

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

Anti-blemish

What does the product description say?

Clay Mask Black

Source: From product name

Effective ingredients missing or their concentration is too low.

kaolin 5.8% - 7.1%

Irritation risk:

Concentration: Effectiveness: LOW

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

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Key Actives

tocopherol 0.45% - 0.65%

Irritation risk:

Works for: Anti-oxidation, Anti-inflammatory, Anti-aging, Moisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

kaolin 5.8% - 7.1%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

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Potential irritants

parfum 0.55% - 0.85%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

citrus limon fruit extract 0.4% - 0.6%

Irritation risk:

Used as a fragrance. Can be irritating and cause photosensitivity

Comodogenic ingredients

cetearyl alcohol 2% - 2.4%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

kaolin 5.8% - 7.1%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

glycerin 4% - 4.9%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Ingredient list view

Water, Kaolin, Glycerin, Caprylic/capric triglyceride, Glyceryl stearate citrate, Cetearyl alcohol, Olus oil, Xanthan gum, Butylene glycol, Charcoal powder, Lecithin, Parfum, Polyglyceryl-10 stearate, Polyglycerin-10, Polyglyceryl-10 myristate, Tocopherol, Citrus limon fruit extract, Passiflora edulis fruit extract, Alcohol denat., Citric acid, Ascorbyl palmitate, Hydroxyacetophenone, Disodium edta, Phenoxyethanol, Ethylhexylglycerin, Sodium dehydroacetate, Potassium sorbate, Sodium bisulfite, Benzyl salicylate, Coumarin, Ci 77499, Titanium dioxide

	KIKO Milano - Clay Mask Black	Clarins - SOS Mask - Pure	e.l.f. Cosmetics - Mint Melt Whipped Face Mask	Jan Marini - Retinol Plus Mask	endota spa - Sensitive Oatmeal Relief Mask	Dr. Jart+ - Cryo Rubber™ Mask with Firming Collagen	Esmi Skin Minerals - Bouncy Brightening Silk Booster Mask	Sort of Coal - Charcoal Mask	MEDIHEAL - D.N.A Hydrating Protein Sheet Mask	Miss Spa - Matcha Green Tea Mud Mask	EISENBERG - Melt-in Repairing Mask
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WIMJ similarity score		44%	44%	44%	43%	43%	43%	42%	42%	42%	42%
Key ingredients	caprylic/capric triglyceride glycerin +2 more	Common: caprylic/capric triglyceride glycerin +1 more Other: betaine chrysin +3 more	Common: caprylic/capric triglyceride glycerin +1 more Other: butyrospermum parkii butter dimethicone +3 more	Common: glycerin kaolin +2 more Other: retinol salicylic acid +11 more	Common: caprylic/capric triglyceride glycerin Other: biosaccharide gum-1 butyrospermum parkii butter +1 more	Common: glycerin glycerin +3 more Other: niacinamide anhydroxylitol +16 more	Common: kaolin glycerin +1 more Other: 3-o-ethyl ascorbic acid oligopeptide-68 +2 more	Common: caprylic/capric triglyceride glycerin Other: butyrospermum parkii oil ricinus communis seed oil +2 more	Common: glycerin tocopherol +1 more Other: niacinamide copper tripeptide-1 +31 more	Common: caprylic/capric triglyceride glycerin +1 more Other: camellia sinensis leaf extract corallina officinalis extract +2 more	Common: caprylic/capric triglyceride glycerin +1 more Other: bacillus ferment beta-sitosterol +3 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM
Potential Irritants	coumarin Has skin benefit? benzyl salicylate Has skin benefit? +13 more	ci 19140 Has skin benefit? hibiscus sabdariffa flower extract Has skin benefit? +16 more	ci 19140 Has skin benefit? parfum Has skin benefit? +13 more	propylene glycol Has skin benefit? retinol Has skin benefit? +14 more	zingiber officinale root extract Has skin benefit? benzyl alcohol Has skin benefit? +7 more	melia azadirachta leaf extract Has skin benefit? eclipta prostrata extract Has skin benefit? +28 more	ci 16035 Has skin benefit? 3-o-ethyl ascorbic acid Has skin benefit? +8 more	ascorbyl palmitate Has skin benefit? macadamia ternifolia seed oil Has skin benefit? +2 more	retinyl palmitate Has skin benefit? parfum Has skin benefit? +16 more	actinidia chinensis fruit extract Has skin benefit? caprylhydroxamic acid Has skin benefit? +7 more	propylene glycol Has skin benefit? benzyl alcohol Has skin benefit? +13 more
All ingredients	water Has skin benefit? kaolin Has skin benefit? +30 more	water Has skin benefit? kaolin Has skin benefit? +38 more	water Has skin benefit? kaolin Has skin benefit? +37 more	water Has skin benefit? kaolin Has skin benefit? +37 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +20 more	water Has skin benefit? dipropylene glycol Has skin benefit? +69 more	water Has skin benefit? glycerin Has skin benefit? +23 more	caprylic/capric triglyceride Has skin benefit? butyrospermum parkii oil Has skin benefit? +15 more	water Has skin benefit? glycerin Has skin benefit? +70 more	water Has skin benefit? kaolin Has skin benefit? +26 more	water Has skin benefit? dimethicone Has skin benefit? +38 more

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KIKO Milano Clay Mask Black

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Moisturizing

Anti-blemish

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