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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Activating Water Essence"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": biosaccharide gum-1, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
5% - 7.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.1%
A plant extract that can help attract water to the upper layer of the skin and might help to reduce inflammation
2.7% - 4.1%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
2% - 2.9%
Essential oil that can be irritating
1.7% - 2.5%
1.4% - 2.1%
An aromatic blend of unspecified and possibly irritating ingredients
1.2% - 1.8%
Helps attract water to the upper layer of the skin
1% - 1.5%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.85% - 1.25%
Used to create a thicker product consistency
0.5% - 1.15%
Helps water and oil mix together
0.45% - 1%
0.45% - 1.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.85%
Used to adjust the product's pH
0.2% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.6%
A preservative
0.15% - 0.55%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.45%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.1% - 0.35%
A preservative
0.05% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.05%

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