The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, caprylyl glycol.

glycerin 3.9% - 5.9%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

caprylic/capric triglyceride 3.8% - 5.6%

Irritation risk:

Concentration: Effectiveness: HIGH

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

glyceryl stearate 2.1% - 3.1%

Irritation risk:

Concentration: Effectiveness: LOW

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

Anti-blemish

What does the product description say?

Purifying Clay Mask

Source: From product name

Effective ingredients missing or their concentration is too low.

kaolin 2.8% - 4.2%

Irritation risk:

Concentration: Effectiveness: LOW

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

Exfoliation

What does the product description say?

It combines lumiphenols with sacred lotus and pure clay and also contains a purifying tea tree extract and an exfoliating papaya enzyme.95% of the ingredients are of natural origin.Vegan.

Source: Cocoon Center

This product might help exfoliate the skin with papain, but This ingredient is not the most effective.

papain 0.15% - 0.55%

Irritation risk:

Concentration: Effectiveness: LOW

An enzyme extracted from papaya fruit. Can have an exfoliating effect on the skin. Can be irritating

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Ingredients & concentrations

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Key Actives

kaolin 2.8% - 4.2%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

glycerin 3.9% - 5.9%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

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Potential irritants

parfum 0.5% - 1.1%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

nelumbo nucifera flower extract 0.2% - 0.75%

Irritation risk:

Works for: Moisturizing, Anti-oxidation

Comodogenic ingredients

algin 0.05% - 0.15%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Used to thicken product formulation. Can help attract water to the upper layer of the skin

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

glycerin 3.9% - 5.9%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

caprylic/capric triglyceride 3.8% - 5.6%

Irritation risk:

Works for: Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

Ingredient list view

Water, Glycerin, Caprylic/capric triglyceride, Kaolin, Glyceryl stearate, Peg-100 stearate, Sodium polyacrylate, Stearic acid, Perlite, Palmitic acid, Parfum, Caprylyl glycol, Chlorphenesin, Citric acid, Oryza sativa starch, Nelumbo nucifera flower extract, Melaleuca alternifolia leaf oil, Papain, Sempervivum tectorum extract, Potassium sorbate, Sodium benzoate, 1,2-hexanediol, Carbomer, Chlorophyllin-copper complex, Algin, Maltodextrin

	Jowaé - Purifying Clay Mask	Lierac - Lumilogie Even-Tone Brightening Mask	The Blaq Group - Quick Fix N Chill Mask + Scrub	Jan Marini - Retinol Plus Mask	Clarins - SOS Mask - Pure	Herbal Essentials - Illuminating Mask With Papain and Honey	111SKIN - Meso Infusion Leave On Hydration Mask	Airyday - Night Rain Sleep Mask	KIKO Milano - Clay Mask Pink	e.l.f. Cosmetics - Mint Melt Whipped Face Mask	Löwengrip - Instant Glow Day Mask
Price
WIMJ similarity score		51%	48%	48%	47%	47%	46%	46%	46%	46%	46%
Key ingredients	caprylic/capric triglyceride glycerin +2 more	Common: caprylic/capric triglyceride glycerin +2 more Other: biosaccharide gum-1 camellia sinensis leaf extract +3 more	Common: caprylic/capric triglyceride glycerin +1 more Other: camellia japonica flower extract jojoba esters	Common: glycerin kaolin +1 more Other: retinol salicylic acid +12 more	Common: caprylic/capric triglyceride glycerin +1 more Other: betaine chrysin +3 more	Common: caprylic/capric triglyceride glycerin +1 more Other: glycolic acid butyrospermum parkii butter +3 more	Common: caprylic/capric triglyceride glycerin Other: sodium ascorbyl phosphate urea +11 more	Common: glycerin caprylic/capric triglyceride Other: niacinamide niacinamide +5 more	Common: caprylic/capric triglyceride glycerin +1 more Other: niacinamide butyrospermum parkii butter	Common: caprylic/capric triglyceride glycerin +1 more Other: butyrospermum parkii butter dimethicone +3 more	Common: caprylic/capric triglyceride glycerin Other: niacinamide alteromonas ferment extract +2 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	papain Has skin benefit? melaleuca alternifolia leaf oil Has skin benefit? +8 more	pancratium maritimum extract Has skin benefit? sodium anisate Has skin benefit? +12 more	illicium verum fruit extract Has skin benefit? mentha piperita oil Has skin benefit? +10 more	propylene glycol Has skin benefit? retinol Has skin benefit? +14 more	ci 19140 Has skin benefit? hibiscus sabdariffa flower extract Has skin benefit? +16 more	parfum Has skin benefit? glycolic acid Has skin benefit? +6 more	parfum Has skin benefit? pullulan Has skin benefit? +10 more	parfum Has skin benefit? citric acid Has skin benefit? +10 more	benzyl alcohol Has skin benefit? chamomilla recutita flower extract Has skin benefit? +12 more	ci 19140 Has skin benefit? parfum Has skin benefit? +13 more	eugenol Has skin benefit? parfum Has skin benefit? +3 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +24 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +29 more	water Has skin benefit? glycerin Has skin benefit? +30 more	water Has skin benefit? kaolin Has skin benefit? +37 more	water Has skin benefit? kaolin Has skin benefit? +38 more	water Has skin benefit? kaolin Has skin benefit? +25 more	water Has skin benefit? glycerin Has skin benefit? +41 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +29 more	water Has skin benefit? glycerin Has skin benefit? +27 more	water Has skin benefit? kaolin Has skin benefit? +37 more	water Has skin benefit? dimethicone Has skin benefit? +22 more

PRODUCT REVIEW

Jowaé Purifying Clay Mask

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Moisturizing

Anti-blemish

What does the product description say?

Exfoliation

What does the product description say?

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