Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
  • Cleansing
100 /100
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In stock $19.39
Price as of 8/29/2021 6:21 GMT. More info
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Formula review

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What does the product description say?
"1-fluid ounce bottle of ultra-gentle newborn baby wash and shampoo,Blended with real cotton; specially designed to be gentle on your newborn baby's sensitive skin,pH balanced to baby's sensitive skin, hypoallergenic, free of parabens, phthalates, and sulfates,Light, velvety lather leaves skin and hair touchably soft,Rinses clean and leaves no residue Gently cleanse your baby's skin and hair with JOHNSON'S® CottonTouchTM Newborn Baby Wash & Shampoo."
WIMJ summary

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, coco-glucoside, decyl glucoside, glyceryl oleate, peg-80 sorbitan laurate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, coco-glucoside, decyl glucoside, glyceryl oleate

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
9% - 13.5%
4.5% - 6.7%
Helps oil and water mix together. Can be irritating
3.4% - 5.2%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
2.3% - 3.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A preservative
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
1.2% - 1.8%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
0.95% - 1.4%
Helps oil and water mix together. Can be irritating
0.9% - 1.35%
Used to adjust the product's pH
0.2% - 0.75%
A preservative
0.15% - 0.55%
Helps stabilize the product formulation
0.05% - 0.15%

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