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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Orange brightens skin tone and calms irritation ."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This hand cream easily absorbs into the skin leaving the skin soft and hydrated ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5.5% - 8.3%
Helps oil and water mix together while softening the upper layer of the skin
3% - 4.5%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3.2% - 4.8%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
2.8% - 4.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.9% - 2.9%
Plain old water
1.4% - 2%
Helps soften upper layer of the skin and can enhance penetration of other ingredients into the upper layer of the skin
1.3% - 2%
An essentil oil from orange peel. Potential allergen and can be irritating
1% - 1.6%
Used as a fragrance. Can be irritating
0.9% - 1.4%
A plant extract used as a fragrance. Can be irritating
0.55% - 1.3%
An essential oil. Can be irritating
0.45% - 1.05%
Aromatic plant oil used in cosmetics as a fragrance. A likely irritant
0.4% - 0.95%
The ingredient is not recognized
TBC
Used as a fragrance. Can be irritating
0.35% - 0.8%
Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
0.2% - 0.75%
Used to create a thicker product consistency
0.15% - 0.7%
Used to stabilize product formulations
0.15% - 0.55%
Used as a fragrance
0.1% - 0.45%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.1% - 0.45%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
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IRRITANCY
MEDIUM
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MEDIUM
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IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources