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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"It’s blended with Vitamins A, C and E as well as essential fatty acids, meaning hydration will be locked in and your visage will be protected against damaging environmental aggressors."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5% - 7.5%
Helps oil and water mix together
3.2% - 4.8%
Helps oil and water mix together
3.3% - 4.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.1% - 3.2%
1.4% - 2.1%
Used to add a nice rose smell to the product. Can be irritating
1.1% - 1.7%
Helps soften upper layer of the skin and can enhance penetration of other ingredients into the upper layer of the skin
1.1% - 1.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.8% - 1.2%
0.5% - 1.2%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.5% - 1.15%
0.4% - 0.9%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.35% - 0.85%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.35% - 0.85%
An algae extract. Might help to attract water to the upper layer of the skin and have an anti-oxidant effect
0.3% - 0.75%
A fruit extract that might have some antioxidant properties and might help attract water to the skin, but evidence of effectiveness is lacking
0.3% - 0.75%
0.35% - 0.75%
0.2% - 0.8%
Used as a fragrance. Can be irritating
0.15% - 0.65%
An essential oil that has anti-inflammatory properties but also contains irritating compounds
0.15% - 0.65%
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.15% - 0.55%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.1% - 0.45%
Helps stabilize a product formulation
0.1% - 0.45%
A preservative
0.1% - 0.45%
Used to create a thicker product consistency
0.1% - 0.35%
A preservative
0.1% - 0.4%
A fragrance. Can be irritating
0.05% - 0.3%

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Irritancy
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Potential Irritants
All ingredients
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