Works for
MoisturizingPanthenol, Glycerin + 3 moreWorks well
“Hydra & Plump Face Serum”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol
Anti-agingLactic acidNot delivered
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.
Evens skin toneLactic acid ~0.15–0.5%Under-dosed
Effective ingredients missing or their concentration is too low
Anti-blemishNo ingredient credited for this claimNot delivered
Effective ingredients missing or their concentration is too low.
ExfoliationLactic acid ~0.15–0.5%Under-dosed
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
Can it cause trouble?
Irritancy5 flagged ingredientsLow risk
ComedogenicClean of flagged comedogenic ingredientsNone flagged
User reviews
Be the first — your take helps the next person decide.
Ingredients
Filter by role to see what each ingredient is doing.
Water~40–60%
Glycerin~4–6.1%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinPropanediol~3.5–5.2%
- Irritation risk
- Low
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolBetaine~2.7–4%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin and improves the product texture
More about BetaineHydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~1.9–2.9%
- Irritation risk
- Medium
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerPanthenol~1.5–2.2%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolSodium hyaluronate~1–1.5%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateSodium benzoate~0.25–0.5%
Potassium sorbate~0.3–0.6%
Polysorbate 60~0.35–0.8%
Lactic acid~0.15–0.5%
- Irritation risk
- Medium
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
More about Lactic acidSorbitan isostearate~0.1–0.35%
- Irritation risk
- Low
Helps oil and water mix together
More about Sorbitan isostearateCitric acid~0.05–0.15%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidSodium phytate~0.05–0.15%
Ingredient list view
Water, Glycerin, Propanediol, Betaine, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Panthenol, Sodium hyaluronate, Sodium benzoate, Potassium sorbate, Polysorbate 60, Lactic acid, Sorbitan isostearate, Citric acid, Sodium phytate
Compare prices
Retailers ranked by price — lowest first.
Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| IVY AïAHydra & Plump Face SerumYOUR PRODUCT | Cos De BAHAES EGF Peptide Serum | NaturiumTranexamic Topical Acid 5% | L300INTENSIVE MOISTURE FACE SERUM | |
|---|---|---|---|---|
| Match | — | 67% | 65% | 65% |
| Price | — | $15.42 | $20.00 | — |
| Shared key ingredients | — | 4 of 4 | 4 of 4 | 4 of 4 |
| Key difference | — | Madecassoside | Niacinamide | Niacinamide |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Awake Beauty Glow Pill Super SerumSkintegra Lunar Concentrate Serum
Product summary
"IVY AïA - Hydra & Plump Face Serum" is effective for: Moisturizing
Ingredient callouts
- Panthenol (pro-vitamin B5) at about 1.50% - 2.20% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.
- Humectants (sodium hyaluronate 1.00% - 1.50%, panthenol 1.50% - 2.20%, betaine 2.70% - 4.00% and glycerin 4.00% - 6.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 7 studies and safety reviews.
- 1
- 2Skin moisturizing effects of panthenol-based formulationspdfs.semanticscholar.org
- 3
- 4Hyaluronic acid: A key molecule in skin agingncbi.nlm.nih.gov
- 5
- 6Epidermal and dermal effects of topical lactic acidncbi.nlm.nih.gov
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.