Join the WIMJ community to get skincare help and use personalized tools

Cheaper alternatives

Neosporin - Eczema Essentials Daily Moisturizing Cream
Price: $11.59
Find out more
Penaten - SOS Cream
Price: $6.99
Find out more

Product summary

Judging from the ingredient list, "IVY AïA - FACE CREAM WITH PROVITAMIN B5" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. IVY AïA - FACE CREAM WITH PROVITAMIN B5 ticks this box. Panthenol and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Paraffinum liquidum, isopropyl myristate, cetearyl alcohol, cetyl alcohol and glyceryl stearate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • An effective concentration of Panthenol (pro-vitamin B5) - about 1.50% - 2.20%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.