
Superdrug
Essential Face Cleansing Wipes
59%
Medium match
Medium irritancy
15%
of the original's ingredients
Why it's a dupe
- Both are cleansers.
- Both contain niacinamide.
- The original also hasretinoidsvitamin Cpeptides
There is no exact dupe for It Cosmetics Bye Bye Makeup Cleansing Balm. The nearest formula is Superdrug Essential Face Cleansing Wipes (59% match), which shares 4 of the original's 44 key ingredients (including Niacinamide, Panthenol and Glycerin).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.








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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.