This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Ingredient callouts
Peptides (dipeptide diaminobutyroyl benzylamide diacetate 0.01% - 0.05%). There are many different kind of Peptides and they are naturally present in our skin. They all are a combination of aminoacids. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The science is still not settled on how effective Peptides are in skincare, but it is very likely that they have a benefit. They might help restore the skin barrier and fight the signs of aging. At the very least, Peptides work as humectants: they attract water to the upper layer of the skin and improve its hydration.
Humectants (sodium hyaluronate 2.60% - 3.90% and glycerin 3.90% - 5.90%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
Price
The product retails for 20.50£ in the United Kingdom.
This product contains dipeptide diaminobutyroyl benzylamide diacetate.
This ingredient might be able to help
reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough
evidence that it actually works.
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
Moisturizing
What does the product description say?
It is formulated with 1.5% hyaluronic acid for long-lasting hydration to deeply plump skin and visibly smooth fine lines,peptide and vitamin B5, for more elastic, supple skin.Suitable for sensitive skin.Ophthalmologically tested.
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called
"humectants":
glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This
is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for
ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with
the hydration level: dipeptide diaminobutyroyl benzylamide diacetate
Used to regulate product's pH, but can be also used as an exfoliator when included in higher concentrations. There is a controversy about whether it can generate free radicals and induce skin cell damage when used in topical products
Works for:
Evens skin tone,
Anti-aging,
Anti-oxidation
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
Used to regulate product's pH, but can be also used as an exfoliator when included in higher concentrations. There is a controversy about whether it can generate free radicals and induce skin cell damage when used in topical products
Used to regulate product's pH, but can be also used as an exfoliator when included in higher concentrations. There is a controversy about whether it can generate free radicals and induce skin cell damage when used in topical products
