
“PURE 72hr Soothing & Moisturizing Mask”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol
This product contains centella asiatica extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
This product contains antioxidants (centella asiatica extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.


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Filter by role to see what each ingredient is doing.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholA fermentation product created by bacteria Lactobacillus out of soybean. The fermented product helps to attract water to the upper layer of the skin and has anti-bacterial properties. It might be helpful in calming down inflammation and could be helpful in evening out skin tone, but studies are lacking
More about Lactobacillus/soybean ferment extractA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
More about Salix alba bark extractA plant extract. Can have an anti-oxidant effect, but can also contain irritants
More about Origanum vulgare leaf extractA plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
More about Scutellaria baicalensis root extractA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
More about Portulaca oleracea extractHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolUsed to create a thicker product consistency
More about Xanthan gumA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
More about Centella asiatica extractA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
More about Glycyrrhiza glabra root extractA plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
More about Malpighia glabra fruit extractMight have some anti-inflammatory properties but research is lacking
More about Brassica oleracea italica extractAn essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
More about Lavandula angustifolia oilUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolA plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
More about Calendula officinalis flower extractWater, Glycerin, Betaine, Alcohol, Houttuynia cordata extract, Lactobacillus/soybean ferment extract, Salix alba bark extract, Cinnamomum cassia bark extract, Origanum vulgare leaf extract, Chamaecyparis obtusa leaf extract, Scutellaria baicalensis root extract, Portulaca oleracea extract, Panthenol, Xanthan gum, Castanea crenata shell extract, Centella asiatica extract, Paeonia suffruticosa root extract, Glycyrrhiza glabra root extract, Malpighia glabra fruit extract, Corchorus olitorius leaf extract, Brassica oleracea italica extract, Rosmarinus officinalis extract, Lavandula angustifolia oil, Butylene glycol, 1,2-hexanediol, Calendula officinalis flower extract, Melaleuca viridiflora leaf oil, Chamomilla recutita flower/leaf extract, Linalool
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| iSOiPURE 72hr Soothing & Moisturizing MaskYOUR PRODUCT | Oh K!After Sun Aloe Sheet Face and Neck Mask | LapcosDaily Aloe Mask | Holika HolikaPure Essence Sheet Mask - Cucumber | |
|---|---|---|---|---|
| Match | — | 71% | 69% | 69% |
| Price | — | — | $33.80 | $12.54 |
| Shared key ingredients | — | 4 of 4 | 4 of 4 | 4 of 4 |
| Key difference | — | Arginine | Madecassoside | Allantoin |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | Contains drying alcohol | Contains drying alcohol | — | — |
| View product | Shop | Shop | Shop |
More alternatives: FaceTory Oh, My Heart Calming Sheet Mask with Heartleaf Extractnumbuzin No.1 Pantothenic B5 Hyaluronic Active Clear Mask
"iSOi - PURE 72hr Soothing & Moisturizing Mask" is effective for: Moisturizing
The product retails for 5.90$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 23 studies and safety reviews.
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