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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrating body cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (ammonium lauryl sulfate, cocamide mea, cocamidopropyl betaine, disodium lauryl sulfosuccinate, sodium laureth sulfate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: ammonium lauryl sulfate, cocamidopropyl betaine, sodium laureth sulfate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Works as a foaming cleansing agent
12% - 15%
6.5% - 7.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.2% - 3.9%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
3.2% - 3.9%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
1.8% - 2.2%
Used as a cleansing agent. Helps water and oil mix together
1.8% - 2.1%
1.3% - 1.6%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
1.1% - 1.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.7% - 1.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.55% - 0.8%
A preservative
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
Helps soften the upper layer of the skin and create a nice product finish
0.25% - 0.5%
Stabilizes the product formulation
0.15% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%
A preservative
0.05% - 0.1%

Similar products & dupes

innisfree - Hydrating body cleanser
Skinfood - Grape Seed Oil Body Wash
Molton Brown - Jasmine and Sun Rose Bath and Shower Gel
Dial - Miracle Oil Marula Body Wash Marula Oil Infused
Neutrogena - Rainbath Fresh Plum Shower and Bath Gel
Nivea Men - Deep Shower Gel
Archipelago Botanicals - Milk Body Wash
La Roche-Posay - Lipikar Syndet Shower Body Gel
Lynx - Black Refreshing Shower Gel
KORRES - Bergamot Pear Body Milk and Body Cleanser Duo
Radox - Moisture Shower Gel
Price
WIMJ similarity score
35%
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31%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources