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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Expect a smooth, comfortable and hydrated complexion with improve tone and texture."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: argania spinosa kernel oil, astrocaryum murumuru seed butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
5.7% - 8.5%
A plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin
4% - 5.9%
Help oil and water mix together
2.4% - 3.6%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.1% - 3.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.8% - 2.7%
Helps oil and water mix together
1.5% - 2.2%
1.2% - 1.8%
1.1% - 1.6%
Used to create a thicker product consistency and soften the upper layer of the skin
0.85% - 1.3%
Used to create a thicker product consistency and help soften the upper layer of the skin
0.55% - 1.25%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.45% - 1.1%
Plant extract that might hep calm down inflammation in skin
0.35% - 0.85%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Helps oil and water mix together. Can be used as a cleansing agent
0.4% - 0.9%
0.3% - 0.7%
0.2% - 0.8%
Used as a fragrance
0.15% - 0.65%
0.15% - 0.55%
0.15% - 0.6%
Helps soften the upper layer of the skin. Could be comedogenic due to the myrisic acid content
0.15% - 0.6%
Helps preserve products. Can mask unpleasant smell. Could be irritating
0.1% - 0.4%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.1% - 0.5%
Used to create a thicker product consistency
0.1% - 0.35%
A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes
0.05% - 0.25%
A preservative
0.05% - 0.3%

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Price
WIMJ similarity score
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Key ingredients
Common:
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources