Works for:
based on ingredients and %- Moisturizing
- Anti-aging
- Anti-oxidation
Can it cause trouble?
- Irritation risk: medium
- Comedogenic risk ingredients: 1
Key actives
Product Summary
"ICONIC LONDON - Ultimate Skin Serum - Exclusive" is effective for: Moisturizing
This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- Peptides (oligopeptide-34 1.50% - 2.30%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that theynare helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
- Humectants (glycerin 3.50% - 5.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Price
The product retails for 53.20CA$ in Canada and for 30.40£ in the United Kingdom.
For a detailed price comparison: click here.
Works for
Moisturizing
What does the product description say?
Vegan squalane and plant botanicals deliver a quenching surge of moisture, while helping to reinforce the skin’s natural defences.
Source: Lookfantastic US
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sorbitol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, glycine soja oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: oligopeptide-34
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps attract water to the upper layer of the skin and improves the product texture
Anti-aging
This product contains oligopeptide-34. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Anti-oxidation
This product contains antioxidants (hexylresorcinol) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
Might be helpful in reducing hyperpigmentation and neutralizing free radicals in skin
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 100/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 ICONIC LONDON Ultimate Skin Serum - Exclusive | Current | $30.40 | |
 Peace Out Dark Spots Serum | 61% | $29.00 |
Key Actives
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Might be helpful in reducing hyperpigmentation and neutralizing free radicals in skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
Potential irritants
An aromatic blend of unspecified and possibly irritating ingredients
Used to preserve products, dissolve other ingredients and create a nice product texture
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
Might be helpful in reducing hyperpigmentation and neutralizing free radicals in skin
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Helps oil and water mix together and create a thicker product consistency
Comedogenic ingredients
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
All ingredients
Used to preserve products, dissolve other ingredients and create a nice product texture
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Helps attract water to the upper layer of the skin and improves the product texture
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
Might be helpful in reducing hyperpigmentation and neutralizing free radicals in skin
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
An aromatic blend of unspecified and possibly irritating ingredients
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
A preservative. It helps prevent bacterial growth in cosmetic products
Helps oil and water mix together and create a thicker product consistency
Ingredient list view
Water, Pentylene glycol, Glycerin, Squalane, Sorbitol, Oligopeptide-34, Glycine soja oil, Hydrogenated lecithin, Hexylresorcinol, Acrylates/c10-30 alkyl acrylate crosspolymer, Parfum, Tocopheryl acetate, Xanthan gum, Disodium edta, Sodium hydroxide, Phenoxyethanol, Sodium oleate