"ICONIC LONDON - Ultimate Skin Serum - Exclusive" is effective for: Moisturizing
This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Ingredient callouts
Peptides (oligopeptide-34 1.50% - 2.30%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that theynare helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
Humectants (glycerin 3.50% - 5.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Price
The product retails for 53.20CA$ in Canada and for 30.40£ in the United Kingdom.
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”: these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sorbitol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses
moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels
less tight and nicer to the touch. The following ingredients in this product do the job:
squalane, glycine soja oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with
the hydration level: oligopeptide-34
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
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Anti-aging
This product contains oligopeptide-34.
This ingredient might be able to help
reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough
evidence that it actually works.
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Anti-oxidation
This product contains antioxidants (hexylresorcinol) that might be able to help
neutralize free radicals in skin to lessen the damage it gets from the UV light (sun).
There is not enough evidence to confirm their effectiveness in skin though.
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Honesty check
How honest is this product?
Promise
Can it deliver?
Moisturizing
Total Promises Fulfilled score:
100/100.
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