
Murad
Essential-C Cleanser
41%
Medium match
Medium irritancy
60%
of the original's ingredients
Why it's a dupe
- Both are cleansers.
- Both contain retinoids.
- Unlike the original, it hasvitamin C
There is no exact dupe for Holland & Barrett Aloe and Cucumber Facial Toner. The nearest formula is Murad Essential-C Cleanser (41% match), which shares all 4 key ingredients (including Retinyl palmitate, Panthenol and Glycerin).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.











Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.
Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.