What's In My Jar
Helena Rubinstein All Mascaras
Helena Rubinstein

Helena Rubinstein All Mascaras

Efficacy100/100IrritancyHigh
See all ingredients

Works for

Cleansing
Decyl glucoside, Hexylene glycol
Cleanses gently
What the product description says
“instantly wipes away all traces of makeup, leaving your eyes perfectly cleansed.”
Source: N/A

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (decyl glucoside, hexylene glycol) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: decyl glucoside

Decyl glucosideEffect: HighHelps oil and water mix together. Can be irritating~0.5–1.2%
Hexylene glycolEffect: HighHelps create a more spreadable product texture~0.2–0.8%

Can it cause trouble?

Irritancy
3 strong irritants: Geraniol, Citronellol + 1 more — patch-test recommended
High risk
We flagged 6 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Decyl glucosideHelps oil and water mix together. Can be irritatingHigh~0.5–1.2%est.
Polyaminopropyl biguanideA preservative. There seem to be an increasing number of cases of allergic reactions to itHigh~0.15–0.3%est.
GeraniolA fragrance. Can be irritatingHigh~0.1–0.35%est.
CitronellolA fragrance. Can be irritatingHigh~0.05–0.25%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.05–0.2%est.
Hexylene glycolHelps create a more spreadable product textureMedium~0.2–0.8%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Cyclopentasiloxane~6.9–10.3%
Formula
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin

More about Cyclopentasiloxane
Isododecane~4.1–6.1%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture

More about Isododecane
Cyclohexasiloxane~2.9–4.3%
Formula
Irritation risk
Low
Works for
Moisturizing

A silicone that serves as an emollient. Helps create a nice non-greasy feels

More about Cyclohexasiloxane
Glycerin~2.2–3.3%
Formula
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Potassium phosphate~1.6–2.3%
Formula
Irritation risk
Low

Helps regulate the pH of the formulation

More about Potassium phosphate
Sodium bicarbonate~1.4–2.1%
Formula
Irritation risk
Low

Helps regulate the product pH

More about Sodium bicarbonate
Sodium chloride~1–1.5%
Formula
Irritation risk
Low

Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures

More about Sodium chloride
Dipotassium phosphate~0.55–1.3%
Formula
Irritation risk
Low

Used to adjust the pH of the product

More about Dipotassium phosphate
Decyl glucoside~0.5–1.2%
Irritant · high
Irritation risk
High
Works for
Cleansing

Helps oil and water mix together. Can be irritating

More about Decyl glucoside
Hexylene glycol~0.2–0.8%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps create a more spreadable product texture

More about Hexylene glycol
Polyaminopropyl biguanide~0.15–0.3%
Irritant · high
Irritation risk
High

A preservative. There seem to be an increasing number of cases of allergic reactions to it

More about Polyaminopropyl biguanide
Geraniol~0.1–0.35%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Geraniol
Citronellol~0.05–0.25%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Citronellol
Parfum~0.05–0.2%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Ingredient list view

Water, Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Glycerin, Potassium phosphate, Sodium bicarbonate, Sodium chloride, Dipotassium phosphate, Decyl glucoside, Hexylene glycol, Polyaminopropyl biguanide, Geraniol, Citronellol, Parfum

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Helena RubinsteinAll MascarasYOUR PRODUCTSummer FridaysPink Dew Gel CleanserPaula's choiceResist Optimal Results Hydrating CleanserGarnierMicellar Cleansing Water For Waterproof Makeup
Match—39%38%37%
Price—$15.00$12.37$8.82
Shared key ingredients—3 of 43 of 43 of 4
Key difference—PanthenolCaprylic/Capric TriglycerideIsohexadecane
Irritancy High Medium Low Low
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 4 studies and safety reviews.

  1. 1
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  2. 2
    Ecofriendly surfactant is allergen of the yearmdedge.com
  3. 3
    Contact allergy to polyhexamethylene biguanide (polyaminopropyl biguanide)pubmed.ncbi.nlm.nih.gov
  4. 4
    Annex I: Clinical evidence regarding sensitisation to individual fragrance chemicals and to natural extractsec.europa.eu
Helena Rubinstein All Mascaras
Helena RubinsteinAll Mascaras
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As an Amazon Associate, WIMJ earns from qualifying purchases.