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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Natural Daily Energising Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.4% - 6.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3.3% - 5%
Used to create a thicker product consistency
2.8% - 4.2%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.3% - 3.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.9% - 2.8%
Helps water and oil in the product mix well together and improves product texture
1.5% - 2.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
An aromatic blend of unspecified and possibly irritating ingredients
1% - 1.5%
0.85% - 1.25%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.55% - 1.25%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.45% - 1.05%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.4% - 0.9%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.35% - 0.8%
A preservative
0.3% - 0.75%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.6%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.15% - 0.65%
A fragrance. Can be irritating
0.1% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.35%
A fragrance. Is a likely irritant
0.05% - 0.3%
A fragrance. Is a likely skin allergen and can be irritating
0.05% - 0.2%
A preservative
0.05% - 0.25%
A preservative
0.05% - 0.2%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources