

Hydrating Firming Serum
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, olea europaea fruit oil.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A plant extract that can help attract water to the upper layer of the skin and might help to reduce inflammation
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Delivering long-lasting hydration and stimulating collagen production, its innovative formula works to minimise signs of ageing, including the appearance of fine lines and wrinkles so you can experience firm, plump and youthful-looking skin.
Source: Lookfantastic
Effective ingredients missing or their concentration is too low.
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging |
Total Promises Fulfilled score: 37/100.
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Water, Glycerin, Enteromorpha compressa extract, Caesalpinia spinosa gum, Helichrysum stoechas extract, Aloe barbadensis leaf juice powder, Olea europaea fruit oil, Helianthus annuus seed oil, Chamomilla recutita flower extract, Althaea officinalis root extract, Xanthan gum, Zea mays starch, Unknown, Chondrus crispus powder, Yucca schidigera stem extract, Aroma, Rosmarinus officinalis leaf oil, Pelargonium graveolens oil, Benzyl alcohol, Sorbic acid, Salicylic acid, Geraniol, Citral, Citronellol, Linalool, Limonene
