Glow Hub Beauty PURIFY & BRIGHTEN SUPER SERUM

Glow Hub Beauty PURIFY & BRIGHTEN SUPER SERUM

Efficacy83/100IrritancyHigh

Works for

Exfoliation
Salicylic acid, Salix alba bark extract
Works well
What the product description says
“Plus+ the addition of Salicylic acid + White Willow Bark makes it the perfect pick me up to gently exfoliate, helping to de_clog pores & lessen the appearance of breakouts.”
Source: Glowhubs

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: salicylic acid.

Salicylic acidKey activeEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~1.25–2.5%
Salix alba bark extractEffect: LowA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect~2.6–3.8%
Anti-blemish
Salicylic acid, Salix alba bark extract
Works well
What the product description says
“Plus+ the addition of Salicylic acid + White Willow Bark makes it the perfect pick me up to gently exfoliate, helping to de_clog pores & lessen the appearance of breakouts.”
Source: Glowhubs

This product can help reduce breakouts and clogged pores because it contains the following ingredient: salicylic acid. This ingredient is used for treating acne and can have a noticeable effect.

Salicylic acidHeroEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~1.25–2.5%
Salix alba bark extractEffect: LowA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect~2.6–3.8%
Evens skin tone
Salicylic acid
Not delivered
What the product description says
“Ultra_lightweight & skin brightening this super serum works to balance & clarify, tackling impurities.”
Source: Glowhubs

This product might help improve the skin tone through exfoliation. In other words, it helps to speed up the shedding of cells from the upper layer of the skin, and this might help reduce hyperpigmentation.

Salicylic acidEffect: LowUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~1.25–2.5%
Moisturizing
Not advertised by the brand · Glycerin, Saccharomyces/xylinum/black tea ferment + 2 more
Works

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, butylene glycol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.8–5.7%
Saccharomyces/xylinum/black tea fermentKey activeEffect: HighA fermented sweet black tea. There is no studies on particular benefits of this ingredient in skin. It can help attract water to the upper layer of the skin, and might have some anti-oxidant effect. It is used in skincare for mostly marketing purposes because of the popularity of kombucha drinks~3.6–5.4%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.35–0.8%
BiotinEffect: LowMight have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect~0.05–0.25%

Can it cause trouble?

Irritancy
4 strong irritants: Parfum, Citral + 2 more — patch-test recommended
High risk
We flagged 13 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Salix alba bark extractA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effectHigh~2.6–3.8%est.
Salicylic acidUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)High~1.25–2.5%est.
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.5–1%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.3–0.7%est.
CitralA fragrance with a lemon scent. A likely irritantHigh~0.05–0.15%est.
Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.05–0.1%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.01–0.05%est.
Vaccinium myrtillus fruit extractA plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lackingMedium~1.6–2.4%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.95–1.45%est.
Potassium hydroxideUsed to adjust the pH level of productsMedium~0.8–1.2%est.
Sorbic acidA preservativeMedium~0.15–0.5%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.1–0.45%est.
Potassium sorbateA preservativeMedium~0.1–0.3%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~3.8–5.7%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Saccharomyces/xylinum/black tea ferment~3.6–5.4%
Key active
Irritation risk
Low
Works for
Moisturizing

A fermented sweet black tea. There is no studies on particular benefits of this ingredient in skin. It can help attract water to the upper layer of the skin, and might have some anti-oxidant effect. It is used in skincare for mostly marketing purposes because of the popularity of kombucha drinks

More about Saccharomyces/xylinum/black tea ferment
Salix alba bark extract~2.6–3.8%
Irritant · high
Irritation risk
High
Works for
Anti-oxidationAnti-inflammatoryAnti-blemishExfoliation

A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect

More about Salix alba bark extract
Salicylic acid~1.25–2.5%
Hero · Anti-blemishIrritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-blemishExfoliationAntibacterialEvens skin tone

Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)

More about Salicylic acid
Vaccinium myrtillus fruit extract~1.6–2.4%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking

More about Vaccinium myrtillus fruit extract
Polysorbate 20~1.4–2.1%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 20
Benzyl alcohol~0.5–1%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Citric acid~0.95–1.45%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Potassium hydroxide~0.8–1.2%
Irritant · medium
Irritation risk
Medium

Used to adjust the pH level of products

More about Potassium hydroxide
Xanthan gum~0.45–1.1%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Sodium gluconate~0.4–0.9%
Formula
Irritation risk
Low

Helps stabilize product formulations

More about Sodium gluconate
Butylene glycol~0.35–0.8%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Parfum~0.3–0.7%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Hydroxyethylcellulose~0.2–0.75%
Formula
Irritation risk
Low

Used to thicken product formulations and create gel-like textures

More about Hydroxyethylcellulose
Sorbic acid~0.15–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sorbic acid
Phenoxyethanol~0.1–0.5%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Sodium citrate~0.1–0.45%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Potassium sorbate~0.1–0.3%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Citric acid~0.05–0.25%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Biotin~0.05–0.25%
Formula
Irritation risk
Low
Works for
Moisturizing

Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect

More about Biotin
Citral~0.05–0.15%
Irritant · high
Irritation risk
High

A fragrance with a lemon scent. A likely irritant

More about Citral
Hexyl cinnamal~0.05–0.1%
Irritant · high
Irritation risk
High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal
Limonene~0.01–0.05%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Ingredient list view

Water, Glycerin, Saccharomyces/xylinum/black tea ferment, Salix alba bark extract, Salicylic acid, Vaccinium myrtillus fruit extract, Polysorbate 20, Benzyl alcohol, Citric acid, Potassium hydroxide, Xanthan gum, Sodium gluconate, Butylene glycol, Parfum, Hydroxyethylcellulose, Sorbic acid, Phenoxyethanol, Sodium citrate, Potassium sorbate, Citric acid, Biotin, Citral, Hexyl cinnamal, Limonene

Compare prices

Retailers ranked by price — lowest first.

🇬🇧 Glowhubs (UK)30 ml
≈ $10.71
Buy
🇬🇧 Beauty Bay (UK)
Price unavailable
Check

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Glow Hub BeautyPURIFY & BRIGHTEN SUPER SERUMYOUR PRODUCTHydroPeptideRedefining SerumPCA SKINIntensive Clarity Treatment 0.5 Percent Pure RetinolDr Dennis GrossRetinol + Ferulic Texture Renewal Peel | Dr. Dennis Gross
Match—97%95%94%
Price——$120.00$20.00
Shared key ingredients—3 of 32 of 32 of 3
Key difference—NiacinamideNiacinamideRetinol
Irritancy High Medium Medium Medium
Drying alcohol————
View product Shop Shop Shop

More alternatives: Topicals High Roller Ingrown Hair Tonic with AHA and BHAOXY Total care vitamin c serum

Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Product summary

"Glow Hub Beauty - PURIFY & BRIGHTEN SUPER SERUM" is effective for: Exfoliation and Anti-blemish

This product could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Salicylic acid (1.25% - 2.50%). This is an oil-soluble exfoliating acid. Because of this property, it can work inside pores and help reduce the congestion. It has an anti-inflammatory effect and is used to treat acne. Because it is a quite strong exfoliator, be careful with using this product too often: it could result in over-exfoliation.
  • Humectants (glycerin 3.80% - 5.70%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails from 11.90£ up to 13.57£ in the United Kingdom and for 8.00£ in the United Kingdom.

For a detailed price comparison: click here.

Glow Hub Beauty PURIFY & BRIGHTEN SUPER SERUM
Glow Hub BeautyPURIFY & BRIGHTEN SUPER SERUM

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.