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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"SkinActive Glow Boost Illuminating Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, jojoba esters.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: capryloyl salicylic acid.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: capryloyl salicylic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.8% - 5.8%
Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
4% - 4.9%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
3.1% - 3.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.3% - 2.8%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2% - 2.4%
Helps soften the upper layer of the skin and create a thicker product consistency
1.5% - 1.9%
Helps oil and water mix together while softening the upper layer of the skin
1.4% - 1.8%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1.1% - 1.4%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
1% - 1.3%
A mineral that is used to improve the texture of cosmetic products
0.7% - 1.05%
An emollient that helps soften the skin
0.55% - 0.85%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.5% - 0.8%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.6% - 0.9%
0.35% - 0.65%
Helps preserve products and creates a nice product texture
0.45% - 0.65%
A red colorant made of iron oxide. Typically is not irritating
0.35% - 0.65%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.3% - 0.55%
Helps water and oil mix together. Could be an allergen (beeswax)
0.3% - 0.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.3% - 0.6%
Used to adjust the product's pH
0.25% - 0.45%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
Used to stabilize product formulations
0.2% - 0.4%
Colorant
0.2% - 0.4%
A colorant that can add a pearl-like appearance to the formulation
0.3% - 0.6%
A fragrance. Is a likely irritant
0.15% - 0.3%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.3% - 0.6%
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.25%
A preservative
0.1% - 0.2%
A preservative
0.05% - 0.15%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.05% - 0.05%
Can work as an exfoliant but is typically used to adjust the product pH
0.01% - 0.05%

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WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources