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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Willowbark Extract is a natural form of salicylic acid that penetrates pores and clears oil buildup to prevent inflammation."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"A powerful alpha hydroxy acid (AHA) that breaks the bonds between the skin cells to enhance the skin’s natural moisturizing abilities and brighten uneven skin tone."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: lactic acid

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"A powerful alpha hydroxy acid (AHA) that breaks the bonds between the skin cells to enhance the skin’s natural moisturizing abilities and brighten uneven skin tone."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"A powerful alpha hydroxy acid (AHA) that breaks the bonds between the skin cells to enhance the skin’s natural moisturizing abilities and brighten uneven skin tone."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": galactoarabinan, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains lactic acid. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Evens skin tone
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 68/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
4.6% - 6.9%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
3.5% - 5.2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2.7% - 4%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
2% - 3%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
1.7% - 2.5%
Helps oil and water mix together
1.4% - 2.2%
Helps oil and water mix together
1.3% - 1.9%
1% - 1.5%
Helps oil and water mix together
0.8% - 1.25%
Helps attract water to the upper layer of the skin
0.5% - 1.15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.45% - 1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
A preservative
0.35% - 0.8%
Helps attract water to the upper layer of the skin
0.2% - 0.7%
Plain old water
0.15% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.5%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.1% - 0.45%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.1% - 0.3%
0.05% - 0.3%
Used to thicken product formulations and create gel-like textures
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.05%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources