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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Vitamin E This powerful antioxidant promotes the long term health of your skin by helping to block the effects of free-radicals, those nasty things that cause ageing."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient ginkgo biloba leaf extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Hydrating Hyaluronic Acid Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: glycine soja oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.5% - 6.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
3.4% - 5.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
2.7% - 4%
Attracts water into the upper layer of the skin
2% - 3%
Used to create a thicker product consistency
1.6% - 2.3%
Helps thicken the product formula and create a nice product formulation
1.4% - 2.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
1.1% - 1.6%
A plant extract that might have antioxidant properties
0.9% - 1.35%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
0.8% - 1.25%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
0.5% - 1.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.45% - 1%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.75%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.75%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.15% - 0.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.35%
A preservative
0.05% - 0.3%
A preservative
0.05% - 0.25%
A preservative
0.05% - 0.2%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources