Fortify Skincare Fortify+ Purifying & Renewing Facial Cleanser

Fortify Skincare Fortify+ Purifying & Renewing Facial Cleanser

Efficacy100/100IrritancyHigh

Works for

Cleansing
Cocamidopropyl betaine, Coco-glucoside + 1 more
Cleanses gently
What the product description says
“Fortify+ Purifying & Renewing Facial Cleanser”
From product name

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, coco-glucoside, polysorbate 20) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, coco-glucoside

Cocamidopropyl betaineEffect: HighHelps water and oil mix together. Used as a cleansing ingredient. Could be an allergen~9.1–11.1%
Coco-glucosideEffect: HighUsed as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating~4.1–5%
Polysorbate 20Effect: HighHelps oil and water mix together~0.25–0.45%

Can it cause trouble?

Irritancy
4 strong irritants: Origanum vulgare leaf extract, Chamaecyparis obtusa leaf extract + 2 more — patch-test recommended
High risk
We flagged 16 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Cocamidopropyl betaineHelps water and oil mix together. Used as a cleansing ingredient. Could be an allergenHigh~9.1–11.1%est.
Coco-glucosideUsed as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritatingHigh~4.1–5%est.
Salix alba bark extractA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effectHigh~1.4–1.8%est.
Origanum vulgare leaf extractA plant extract. Can have an anti-oxidant effect, but can also contain irritantsHigh~1.4–1.7%est.
Chamaecyparis obtusa leaf extractUsed as a fragranceHigh~1.2–1.5%est.
Cinnamomum cassia bark extractUsed as a fragrance. Can be irritatingHigh~0.7–1.05%est.
Scutellaria baicalensis root extractA plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant propertiesHigh~0.35–0.65%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.1–0.15%est.
Aloe barbadensis leaf extractTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~2.3–2.8%est.
Portulaca oleracea extractA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skinMedium~0.5–0.75%est.
Olea europaea fruit oilAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammationMedium~0.35–0.6%est.
Argania spinosa kernel oilAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant propertiesMedium~0.3–0.55%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.2–0.35%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.2–0.35%est.
Potassium hydroxideUsed to adjust the pH level of productsMedium~0.15–0.3%est.
HydroxyacetophenoneUsed to increase effectiveness of preservativesMedium~0.1–0.2%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cocos nucifera oilAn emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic3/5~0.45–0.65%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Cocamidopropyl betaine~9.1–11.1%
Irritant · high
Irritation risk
High
Works for
Cleansing

Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen

More about Cocamidopropyl betaine
Glycerin~4.7–5.7%
Formula
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Coco-glucoside~4.1–5%
Irritant · high
Irritation risk
High
Works for
Cleansing

Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating

More about Coco-glucoside
Zeolite~2.4–2.9%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Zeolite
Aloe barbadensis leaf extract~2.3–2.8%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf extract
Sodium hyaluronate~1.9–2.3%
Formula
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Salix alba bark extract~1.4–1.8%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidationAnti-blemishExfoliation

A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect

More about Salix alba bark extract
Origanum vulgare leaf extract~1.4–1.7%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract. Can have an anti-oxidant effect, but can also contain irritants

More about Origanum vulgare leaf extract
Chamaecyparis obtusa leaf extract~1.2–1.5%
Irritant · high
Irritation risk
High

Used as a fragrance

More about Chamaecyparis obtusa leaf extract
Lactobacillus/soybean ferment extract~0.75–1.15%
Formula
Irritation risk
Low
Works for
Moisturizing

A fermentation product created by bacteria Lactobacillus out of soybean. The fermented product helps to attract water to the upper layer of the skin and has anti-bacterial properties. It might be helpful in calming down inflammation and could be helpful in evening out skin tone, but studies are lacking

More about Lactobacillus/soybean ferment extract
Cinnamomum cassia bark extract~0.7–1.05%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Cinnamomum cassia bark extract
Scutellaria baicalensis root extract~0.35–0.65%
Irritant · high
Irritation risk
High
Works for
MoisturizingAntibacterialAnti-inflammatoryReduces irritationAnti-oxidation

A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties

More about Scutellaria baicalensis root extract
Portulaca oleracea extract~0.5–0.75%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationMoisturizing

A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin

More about Portulaca oleracea extract
Cocos nucifera oil~0.45–0.65%
Comedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

More about Cocos nucifera oil
Elaeis guineensis oil~0.45–0.65%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Elaeis guineensis oil
Olea europaea fruit oil~0.35–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation

More about Olea europaea fruit oil
Helianthus annuus seed oil~0.3–0.55%
Formula
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Argania spinosa kernel oil~0.3–0.55%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties

More about Argania spinosa kernel oil
Polysorbate 20~0.25–0.45%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 20
Citric acid~0.2–0.35%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Caprylyl glycol~0.2–0.35%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Potassium hydroxide~0.15–0.3%
Irritant · medium
Irritation risk
Medium

Used to adjust the pH level of products

More about Potassium hydroxide
Hydroxyacetophenone~0.1–0.2%
Irritant · medium
Irritation risk
Medium

Used to increase effectiveness of preservatives

More about Hydroxyacetophenone
Parfum~0.1–0.15%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Ingredient list view

Water, Cocamidopropyl betaine, Glycerin, Coco-glucoside, Zeolite, Aloe barbadensis leaf extract, Sodium hyaluronate, Salix alba bark extract, Origanum vulgare leaf extract, Chamaecyparis obtusa leaf extract, Lactobacillus/soybean ferment extract, Cinnamomum cassia bark extract, Scutellaria baicalensis root extract, Portulaca oleracea extract, Cocos nucifera oil, Elaeis guineensis oil, Olea europaea fruit oil, Helianthus annuus seed oil, Argania spinosa kernel oil, Polysorbate 20, Citric acid, Caprylyl glycol, Potassium hydroxide, Hydroxyacetophenone, Parfum

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Fortify SkincareFortify+ Purifying & Renewing Facial CleanserYOUR PRODUCTCetaphilGentle Foaming CleanserThe INKEY List CAGlycerin Gentle Purifying CleanserGifrerCleansing Gel with Olive Oil
Match—35%35%35%
Price—$1.61$19.00—
Shared key ingredients—4 of 83 of 85 of 8
Key difference—PanthenolCentella Asiatica ExtractVitamin E
Irritancy High Low Low Low
Drying alcohol— Contains drying alcohol ——
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 20 studies and safety reviews.

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Fortify Skincare Fortify+ Purifying & Renewing Facial Cleanser
Fortify SkincareFortify+ Purifying & Renewing Facial Cleanser

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.