Fitglow Beauty Vita Shield Plum Hyaluronic Primer SPF 30

This product contains astaxanthin. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works. The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

This product contains antioxidants (astaxanthin) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis extract, punica granatum extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

This product uses a single UV filter (zinc oxide) in a relatively low concentration and might not be able to provide a reliable sun protection.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.