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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Dryness, Redness, and Dullness and Uneven Texture Formulation."
WIMJ summary for evens skin tone

This product contains ingredients (glycyrrhiza glabra root extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Instant Rx for stressed-out, dry and irritated skin, this creamy, calming and soothing mask helps nourish, repair and strengthen the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
5.4% - 6.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.3% - 4.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.4% - 3%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
2.1% - 2.6%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1.7% - 2.1%
1.5% - 1.8%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
1.2% - 1.5%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.95% - 1.2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.7% - 1.05%
Helps oil and water mix together
0.6% - 0.85%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.35% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.7%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
Helps oil and water mix together
0.45% - 0.65%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.45% - 0.7%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.45% - 0.65%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.6%
Helps to soften the upper layer of the skin and create a nice product texture
0.3% - 0.55%
Used to create a thicker product consistency
0.3% - 0.55%
An essential oil that has anti-inflammatory properties but also contains irritating compounds
0.25% - 0.45%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.5%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.5%
A plant extract that might be helpful to neutralize free radicals in skin
0.25% - 0.45%
A plant extract that might have some anti-oxidant effect helping neutralize free radicals in skin
0.25% - 0.45%
Eggplant fruit extract. Might have some anti-oxidant effect
0.25% - 0.45%
A plant extract that might have some anti-oxidant effect
0.25% - 0.5%
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
0.3% - 0.55%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.2% - 0.4%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.25% - 0.5%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.2% - 0.4%
Could have anti-inflammatory effect on skin, but can be irritating as well. Can be added to products for its smell
0.2% - 0.4%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.2% - 0.35%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.3% - 0.55%
0.2% - 0.4%
Might help to reduce inflammation in skin, but solid research is lacking
0.25% - 0.45%
A plant extract that is rich in a fragrance compound eugenol that is a frequent allergen and can be irritating. It might also contain anti-oxidants to help neutralize free radicals
0.25% - 0.4%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.2% - 0.35%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.2% - 0.4%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.3%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.15% - 0.3%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
A preservative
0.1% - 0.2%

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Irritancy
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Potential Irritants
All ingredients
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Questions

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