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Feeling Beautiful Freeman Nordic Birch Toner
Feeling Beautiful

Feeling Beautiful Freeman Nordic Birch Toner

Efficacy75/100IrritancyHigh
See all ingredients

Works for

Moisturizing
Caprylic/capric triglyceride, Glycerin + 11 more
Works
What the product description says
“All-in-one pore minimizing Freeman Nordic Birch Toner purifies to remove excess dirt and makeup while balancing skin's moisture levels.”
Source: Ulta

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~6.1–9.1%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.6–5.3%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~2.8–4.2%
Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~0.5–1.2%
Olea europaea fruit oilKey active· EmollientEffect: MediumAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation~0.2–0.8%
Glycine soja oilKey active· EmollientEffect: HighA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.~0.15–0.65%
Vitis vinifera fruit extractKey activeEffect: MediumA plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds~0.1–0.35%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~2.1–3.2%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.1–0.3%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.05–0.25%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.3%
AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.2–0.8%
Pyrus malus fruit extractUnder-dosedCan have some moisturizing properties due to its sugar content~0.1–0.5%

Can it cause trouble?

Irritancy
6 strong irritants: Melaleuca alternifolia leaf water, Mentha viridis extract + 4 more — patch-test recommended
High risk
We flagged 19 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Melaleuca alternifolia leaf water—High~0.2–0.75%est.
Mentha viridis extractUsed as a fragrance and can be irritatingHigh~0.2–0.8%est.
Cymbopogon martini oilAromatic plant oil used in cosmetics as a fragrance. A likely irritantHigh~0.15–0.55%est.
Melissa officinalis leaf extractA plant extract that is added for its fragrance. Can be irritatingHigh~0.1–0.45%est.
Rosmarinus officinalis leaf oilA plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skinHigh~0.1–0.45%est.
Cedrus deodara wood oilUsed as a fragranceHigh~0.1–0.35%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~6.1–9.1%est.
MethylpropanediolHelps dissolve other ingredients in a formulationMedium~1.7–2.6%est.
1,2-hexanediolA preservativeMedium~0.6–1.35%est.
HydroxyacetophenoneUsed to increase effectiveness of preservativesMedium~1.3–1.9%est.
ChlorphenesinA preservativeMedium~0.16–0.32%est.
Disodium edtaStabilizes the product formulationMedium~0.3–0.75%est.
Olea europaea fruit oilAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammationMedium~0.2–0.8%est.
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.Medium~0.15–0.65%est.
Pyrus malus fruit extractCan have some moisturizing properties due to its sugar contentMedium~0.1–0.5%est.
Vitis vinifera fruit extractA plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seedsMedium~0.1–0.35%est.
Hippophae rhamnoides fruit extractA plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lackingMedium~0.1–0.3%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.1–0.3%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.05–0.25%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.2/5~0.15–0.65%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Caprylic/capric triglyceride~6.1–9.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Glycerin~3.6–5.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Betaine~2.8–4.2%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Butylene glycol~2.1–3.2%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Methylpropanediol~1.7–2.6%
Irritant · medium
Irritation risk
Medium

Helps dissolve other ingredients in a formulation

More about Methylpropanediol
1,2-hexanediol~0.6–1.35%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Hydroxyacetophenone~1.3–1.9%
Irritant · medium
Irritation risk
Medium

Used to increase effectiveness of preservatives

More about Hydroxyacetophenone
C12-13 pareth-9~1–1.6%
Formula
Irritation risk
Low
Works for
Cleansing
More about C12-13 pareth-9
Chlorphenesin~0.16–0.32%
Irritant · medium
Irritation risk
Medium

A preservative

More about Chlorphenesin
Helianthus annuus seed oil~0.5–1.2%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Allantoin~0.2–0.8%
Under-dosed
Irritation risk
Low
Works for
Anti-inflammatoryMoisturizingAnti-blemishReduces rednessReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Betula alba juice~0.35–0.8%
Formula
Irritation risk
Low
More about Betula alba juice
Disodium edta~0.3–0.75%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Olea europaea fruit oil~0.2–0.8%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation

More about Olea europaea fruit oil
Melaleuca alternifolia leaf water~0.2–0.75%
Irritant · high
Irritation risk
High
More about Melaleuca alternifolia leaf water
Mentha viridis extract~0.2–0.8%
Irritant · high
Irritation risk
High

Used as a fragrance and can be irritating

More about Mentha viridis extract
Glycine soja oil~0.15–0.65%
Key activeComedogenic 2/5Irritant · medium
Irritation risk
Medium
Comedogenicity
2/5
Works for
Moisturizing

A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.

More about Glycine soja oil
Cymbopogon martini oil~0.15–0.55%
Irritant · high
Irritation risk
High

Aromatic plant oil used in cosmetics as a fragrance. A likely irritant

More about Cymbopogon martini oil
Pyrus malus fruit extract~0.1–0.5%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

Can have some moisturizing properties due to its sugar content

More about Pyrus malus fruit extract
Melissa officinalis leaf extract~0.1–0.45%
Irritant · high
Irritation risk
High

A plant extract that is added for its fragrance. Can be irritating

More about Melissa officinalis leaf extract
Rosmarinus officinalis leaf oil~0.1–0.45%
Irritant · high
Irritation risk
High
Works for
Anti-oxidationAntibacterial

A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin

More about Rosmarinus officinalis leaf oil
Bixa orellana seed oil~0.1–0.5%
Formula
Irritation risk
Low
More about Bixa orellana seed oil
Cedrus deodara wood oil~0.1–0.35%
Irritant · high
Irritation risk
High

Used as a fragrance

More about Cedrus deodara wood oil
Vitis vinifera fruit extract~0.1–0.35%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds

More about Vitis vinifera fruit extract
Hippophae rhamnoides fruit extract~0.1–0.3%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking

More about Hippophae rhamnoides fruit extract
Tocopherol~0.05–0.3%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Pentylene glycol~0.1–0.3%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Caprylyl glycol~0.05–0.25%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Ingredient list view

Water, Caprylic/capric triglyceride, Glycerin, Betaine, Butylene glycol, Methylpropanediol, 1,2-hexanediol, Hydroxyacetophenone, C12-13 pareth-9, Chlorphenesin, Helianthus annuus seed oil, Allantoin, Betula alba juice, Disodium edta, Olea europaea fruit oil, Melaleuca alternifolia leaf water, Mentha viridis extract, Glycine soja oil, Cymbopogon martini oil, Pyrus malus fruit extract, Melissa officinalis leaf extract, Rosmarinus officinalis leaf oil, Bixa orellana seed oil, Cedrus deodara wood oil, Vitis vinifera fruit extract, Hippophae rhamnoides fruit extract, Tocopherol, Pentylene glycol, Caprylyl glycol

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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Feeling BeautifulFreeman Nordic Birch TonerYOUR PRODUCTMIGUHARAHyalucollagen Essence OriginApolivaHydration Fuktcreme Rich2solCica Youth Toner
Match—37%37%37%
Price—$45.00—$21.19
Shared key ingredients—4 of 64 of 64 of 6
Key difference—PanthenolPanthenolPalmitoyl Tetrapeptide-7
Irritancy High Medium Medium Low
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.

  1. 1
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  2. 2
    The influence of alkane chain length on the skin irritation potential of 1,2-alkanediolsncbi.nlm.nih.gov
  3. 3
    Effect of Olive and Sunflower Seed Oil on the Adult Skin Barrier: Implications for Neonatal Skin Careonlinelibrary.wiley.com
  4. 4
    Topically Applied Sunflower Seed Oil Prevents Invasive Bacterial Infections in Preterm Infants in Egyptjournals.lww.com
  5. 5
    Effect of topically applied lipids on surfactant-irritated skinonlinelibrary.wiley.com
  6. 6
    Impact of topical oils on the skin barrier: possible implications for neonatal health in developing countriesonlinelibrary.wiley.com
Feeling Beautiful Freeman Nordic Birch Toner
Feeling BeautifulFreeman Nordic Birch Toner
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