Based on the ingredient list, "Etude House - Soon Jung 10 Free Moist Emulsion" can work well for skin moisturization. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Etude House - Soon Jung 10 Free Moist Emulsion ticks this box. Humectants in this product (panthenol, glycerin and butylene glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Bis-diglyceryl polyacyladipate-2, squalane, cetearyl alcohol, glyceryl caprylate and glyceryl stearate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

Actives derived from an extract of the Centella Asiatica plant (also known as Gotu Kola) - madecassoside 1.30% - 1.90% The Centella Asiatica Actives help strengthen and restore the skin barrier, decrease inflammation in skin and neutralize free radicals. They also can help to reduce scarring. The good news is that these actives work even in low concentrations.
Panthenol (pro-vitamin B5) at about 1.60% - 2.30% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: stearic acid

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails from 18.90A$ up to 35.50A$ in Australia, for 20.00$ in the United States, for 24.74CA$ in Canada and for 19.99£ in the United Kingdom.

For a detailed price comparison: click here.

What can the product work for?

Does not work for

Evens skin tone

Anti-aging

What does the product description say?

Licorice, niacinamide and glutathione brighten, while pine bark extract minimizes fine lines.

Source: Soko Glam

This product contains madecassoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

madecassoside 1.3% - 1.9%

Irritation risk:

Concentration: Effectiveness: MEDIUM

An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations

camellia sinensis leaf extract 1.1% - 1.7%

Irritation risk:

Concentration: Effectiveness: LOW

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

Moisturizing

What does the product description say?

Soon Jung 10 Free Moist Emulsion

Source: From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: bis-diglyceryl polyacyladipate-2, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside, panthenol

squalane 2.1% - 3.2%

Irritation risk:

Concentration: Effectiveness: HIGH

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

glycerin 4.3% - 6.5%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

bis-diglyceryl polyacyladipate-2 0.85% - 1.3%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps soften the upper layer of the skin and reduce water loss from its surface

Anti-oxidation

This product contains antioxidants (madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis leaf extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

madecassoside 1.3% - 1.9%

Irritation risk:

Concentration: Effectiveness: HIGH

camellia sinensis leaf extract 1.1% - 1.7%

Irritation risk:

Concentration: Effectiveness: MEDIUM

Evens skin tone

What does the product description say?

Packed with 70% green tangerine extract, this surprisingly gentle vitamin C serum will help fade dark spots and hyperpigmentation while still hydrating and soothing the skin.

Source: Soko Glam

This product contains ingredients (madecassoside) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

madecassoside 1.3% - 1.9%

Irritation risk:

Concentration: Effectiveness: LOW

camellia sinensis leaf extract 1.1% - 1.7%

Irritation risk:

Concentration: Effectiveness: LOW

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Ingredients & concentrations

All ingredients

Key Actives

camellia sinensis leaf extract 1.1% - 1.7%

Irritation risk:

Works for: Antibacterial, Anti-oxidation, Anti-aging, Anti-blemish, Moisturizing, Evens skin tone

madecassoside 1.3% - 1.9%

Irritation risk:

Works for: Moisturizing, Anti-oxidation, Anti-aging, Evens skin tone

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Potential irritants

madecassoside 1.3% - 1.9%

Irritation risk:

Works for: Moisturizing, Anti-oxidation, Anti-aging, Evens skin tone

polyglyceryl-3 methylglucose distearate 0.4% - 1%

Irritation risk:

Works for: Cleansing

Helps water and oil mix together

Comodogenic ingredients

cetearyl alcohol 1% - 1.6%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

glycerin 4.3% - 6.5%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

propanediol 3.5% - 5.3%

Irritation risk:

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

Ingredient list view

Water, Glycerin, Propanediol, Pentaerythrityl tetraethylhexanoate, Squalane, Panthenol, Madecassoside, Camellia sinensis leaf extract, Cetearyl alcohol, Bis-diglyceryl polyacyladipate-2, Ammonium acryloyldimethyltaurate/vp copolymer, Polyglyceryl-3 methylglucose distearate, Glyceryl stearate, Stearic acid, Hydrogenated lecithin, Glyceryl caprylate, Xanthan gum, Ethylhexylglycerin, Hydroxypropyl starch phosphate, Butylene glycol, Disodium edta

	Etude House - Soon Jung 10 Free Moist Emulsion	Etude House - Soon Jung 10-Free Moist Emulsion Sponsored	Etude House - Soon Jung 10-Free Moist Emulsion	NATUREKIND - Super Barrier Urea 5 Cream	Barr - Centella Calming Barrier Cream	innisfree - Bija Cica Balm EX	Kiehl's - Centella Sensitive Cica-Cream	PURITO - B5 Panthenol Re-Barrier Cream	Dr.G - Red Blemish Clear Soothing Cream	MISSHA - Near Skin Madecanol Cream	La Roche-Posay - Cicaplast Baume B5 For Dry Skin Irritations	COSRX - Pure Fit Cica Cream
Price
WIMJ similarity score		72%	72%	61%	57%	57%	56%	56%	55%	55%	55%	53%
Key ingredients	madecassoside panthenol +4 more	Common: madecassoside panthenol +3 more Other:	Common: madecassoside panthenol +3 more Other:	Common: madecassoside panthenol +2 more Other: ceramide np urea +6 more	Common: madecassoside panthenol +2 more Other: adenosine ceramide np +6 more	Common: madecassoside panthenol +2 more Other: madecassic acid asiatic acid +2 more	Common: madecassoside panthenol +1 more Other: dimethicone dimethiconol +4 more	Common: madecassoside panthenol +1 more Other: niacinamide copper tripeptide-1 +7 more	Common: madecassoside panthenol +1 more Other: niacinamide madecassic acid +11 more	Common: madecassoside panthenol +1 more Other: niacinamide dimethicone +4 more	Common: madecassoside panthenol +1 more Other: dimethicone manganese gluconate +3 more	Common: madecassoside panthenol +1 more Other: madecassic acid asiaticoside +11 more
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW
Potential Irritants	disodium edta Has skin benefit? hydroxypropyl starch phosphate Has skin benefit? +3 more	madecassoside Has skin benefit? ethylhexylglycerin Has skin benefit? +3 more	madecassoside Has skin benefit? ethylhexylglycerin Has skin benefit? +3 more	ethylhexylglycerin Has skin benefit? 1,2-hexanediol Has skin benefit? +8 more	asiaticoside Has skin benefit? madecassoside Has skin benefit? +7 more	asiatic acid Has skin benefit? madecassic acid Has skin benefit? +10 more	citric acid Has skin benefit? myristic acid Has skin benefit? +7 more	madecassic acid Has skin benefit? asiatic acid Has skin benefit? +8 more	madecassic acid Has skin benefit? asiatic acid Has skin benefit? +12 more	madecassoside Has skin benefit? olea europaea fruit oil Has skin benefit? +3 more	chlorhexidine digluconate Has skin benefit? polyglyceryl-4 isostearate Has skin benefit? +5 more	madecassoside Has skin benefit? madecassic acid Has skin benefit? +10 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +19 more	water Has skin benefit? glycerin Has skin benefit? +20 more	water Has skin benefit? glycerin Has skin benefit? +20 more	water Has skin benefit? urea Has skin benefit? +31 more	centella asiatica leaf water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +28 more	water Has skin benefit? propanediol Has skin benefit? +24 more	water Has skin benefit? glycerin Has skin benefit? +27 more	centella asiatica extract Has skin benefit? panthenol Has skin benefit? +20 more	water Has skin benefit? glycerin Has skin benefit? +28 more	centella asiatica extract Has skin benefit? glycerin Has skin benefit? +25 more	water Has skin benefit? hydrogenated polyisobutene Has skin benefit? +22 more	centella asiatica extract Has skin benefit? centella asiatica leaf extract Has skin benefit? +26 more

PRODUCT REVIEW

Etude House Soon Jung 10 Free Moist Emulsion

Works for:

Doesn't work for:

Can it cause trouble?

Key actives

Cheaper alternatives

Product summary

Ingredient callouts

Irritation risk

Price

What can the product work for?

Works for

Does not work for

Anti-aging

What does the product description say?

Moisturizing

What does the product description say?

Anti-oxidation

Evens skin tone

What does the product description say?

Honesty check

How honest is this product?

Buy now

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Can it cause trouble?

Potential irritants

Comodogenic ingredients

User reviews (0)

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Ingredients & concentrations

All ingredients

Key Actives

Potential irritants

Comodogenic ingredients

All ingredients

Ingredient list view

Sources